Popular marketing tactics used by businesses are constantly evolving. First, it was all about getting a front-page spot for your ad in the paper. Next, it was all about running your commercial during prime-time television. Then came the digital age. We’ve seen everything from internet ads to social media campaigns to content marketing strategies.
In today’s world, video production services are one of the smartest investments your company can make. Video is an essential component of any content marketing strategy. According to Smart Insights’ video marketing statistics to know for 2019, 72% of people would prefer to watch a video over reading text when learning about a product or service.
Digital Marketing and Video Production—Why Every Great Marketing Strategy Should Include Video
You know what they say—content is king, and when it comes to the type of content users prefer to engage with, video is at the top of the list. Video content is easy for people to consume and it can get a message across quickly, clearly, and concisely.
There are several reasons to include video as a part of your marketing strategy, including the following:
Users Are More Likely to Share Videos
Have an important message to share? Video is an easily digestible form of content that consumers enjoy engaging with. But beyond that, 83% of consumers said they would consider sharing a video they enjoyed with friends. All you need is one person who will listen to your message and agree with or like what you have to say and suddenly your message is going viral. Since videos often get shared, they are a great way to increase brand awareness and ROI.
Why do consumers and marketers both love video content so much? There are several reasons:
- Easily digestible form of content
- Great for those who are visual learners
- Video grabs people’s attention (eyes are attracted to movement)
- Videos drive more traffic to your website (embedding videos on landing pages can increase conversions by 80%)
- Videos are memorable (studies show viewers retain 95% of a video’s message, compared to 10% when reading text)
- Videos get 1,200% more shares than text
Target Consumers Like Never Before
One of the most popular ways to distribute video content is through social media. The targeting capabilities on Facebook alone are unbelievable. You can target consumers based on interests, geographic area, demographic information, and even purchase behavior. Combine targeting capabilities with the fact that video is the most viewed form of content and you have yourself a winning combo. Video ads are the way to go when it comes to social media marketing.
Mobile Video Traffic Is Increasing
When it comes to media consumption, users spend the majority of their time on smartphones, and video will account for 78% of mobile data traffic this year, meaning most users choose to engage with video content on their mobile devices. With mobile traffic and video marketing both increasing simultaneously, it’s a win-win for marketers. There is no better time to create and share video content across channels.
Today’s Leaders Are Using Video
Some of the most recognized leaders in the business world are using video to spread their message because it’s not only smart, but also shareable and personable. Entrepreneur, best-selling author, speaker, and internet personality Gary Vaynerchuck says himself that video is currently king. If some of the most successful marketing professionals are utilizing videos to achieve results and send their message, why not do the same?
If you want to get the most out of video marketing, you need to start with a video strategy. A successful video marketing strategy is key in ensuring that you get more engagement and better results from a video campaign.
When you’re looking to achieve high conversion rates for your video marketing campaign, follow these steps:
Understand Your Audience
Understanding your audience is key to a successful video campaign. You may have something great to say, but who are you ultimately trying to reach? This is a critical first step. It will help you determine where to run your video ad based on where most of your users are consuming content, plus it will help you tailor your message to your specific target audience.
Set Campaign Goals
Setting campaign goals is also an important step. Is your goal to drive brand awareness? Increase conversions? Drive traffic? Sales? All of the above? Answering this question early on will help you measure results and success later in the testing stage.
Nail Down Your Message
Once you know your target audience and campaign goals, you can start formulating a message. Having just the right number of visual elements, text, and audio will ensure that your video is engaging, keeps the attention of the user, and ultimately helps you achieve set goals.
Consistent branding is also extremely important. If you’re running several videos as a part of a campaign, you may be reaching a very large audience. Some users may even engage with several of your videos. You want to make sure your message is easy to understand.
Optimize and Target
Make sure your videos are optimized to get as much engagement as possible. This means refining the message for your audience and changing targeting depending on the platform you are using.
Test and Analyze
Last but not least, test and analyze. Once your video is complete and targeting is set up, you’ll want to test your video to see how it performs across various channels. There are several ways to measure campaign success, including:
- Engagement rate
- Number of shares
- View count
- Comments
Video is here to stay, and for good reason. To start seeing what video could do for your business, you must first build an effective video marketing strategy.
Video: An Essential Marketing Tool That You Can’t Ignore
Understanding why video marketing is important will help you get the results you want. With a few simple tips on how to build an effective video marketing strategy, you can increase conversions on your video marketing campaigns and see a huge return on investment. Whether you’re looking for video ads or informational videos about your company as a whole, a professional video production company can help you create the content your target audience will want to engage with.
To learn more about the effectiveness of video marketing or tell your story through video content, call Abstrakt Marketing Group today.
