Last month, Abstrakt Marketing Group’s social media team started the AMG Social Six article series! It’s been fun, and they have learned SO MUCH. Each week, every member of their team finds an article and brings it to their weekly training. Then, Senior Social Media Manager, Laura Wilmes, takes all the articles and compiles them into this big ole article round-up.
We’re the Social Six Minus One this week as the flu continues to rage on with no regard for Punxsutawney Phil’s recent announcement.
We’ve also been celebrating this week as the Chiefs brought home the Lombardi trophy on Sunday to our great state of Kansas Missouri. Of course, we have to ask: What was your favorite Super Bowl commercial?
Ranking in our top spots was Hyundai’s Smaht Pahk, Lil Nas X and Sam Elliott with Doritos, Bud Light’s featuring Post Malone, and the unforgettable Bill Murray Jeep commercial.
1. The Ultimate Guide to Social Media Post Lengths in 2020
As if coming up with the topic for your social media posts wasn’t hard enough, you also have to contend with how long you should make the social media posts you use to promote that content.
Social media is constantly changing. It’s critical to keep up on the best practices for each platform, especially character count. Why? Because character count often affects the impact of your content and how your message is fully displayed. To keep your audience engaged and earn potential leads, you want to stay within the character counts that perform best. The Social Report gives us insight into the most effective numbers for each social platform.
These two articles from Sprout go hand-in-hand. The data linking browsing and engaging on Pinterest and purchase behavior is undeniable, yet the platform is still underutilized by most marketers. But Pinterest is the last sacred, creative space on the internet. Most users associate the site with positivity, so if you create content that is helpful, educational or inspirational, users are happy to engage—even with your ads.
3. Driving Marketing Results with Automotive Social
75% of car buyers and 68% of service customers say internet research, including social media and review sites, was the most helpful medium when selecting a car dealership.
At Abstrakt, we have a lot of automotive clients with a full social media package. This means we are posting 5 times a week on all platforms … that’s a lot of car content. It’s important to stay creative and consistently engage with your clients’ potential consumers online. I like these articles because it gave me some fresh, new ideas for my automotive clients!
4. LinkedIn Sponsored InMail Best Practices Guaranteed to Get More Leads
In a world that is flooded with social media advertisements, reaching your audience is becoming more and more difficult. LinkedIn InMails are a great tool to help combat this. This article breaks down some of the dos & don’ts and the best practices to follow if you plan on utilizing premium InMails or running an InMail campaign to grow your company. Check it out!
-Aaron Graue, Social Account Manager
5. If Your Innovation Effort Isn‘t Working, Look at Who’s on the Team
Chaos pilots are all the rage this season. If you’re an organization like ours that’s constantly on the move, implementing new strategies and processes and just growing in general, having “chaos pilots” on your team is a necessity.
A chaos pilot is someone who navigates comfortably through uncertainty. And when your organization or team is entering uncharted territory, you want these individuals there. Read more here!