Happy Leap Week!
February was a great month for the social world. Facebook didn’t switch up too much on us, LinkedIn added a cool new feature-feature, and Instagram stayed sittin’ pretty. Thank you, social gods.
But now, what you’re here for. Check out the six social articles you should be reading this week!
1. 10 Free Online Courses for Learning Social Media Marketing
Looking to boost your social media marketing knowledge for FREE? These 10 free online courses are built to educate you further in social media and inbound marketing. Reach your peak performance on social media without spending a DIME. From Google Analytics to Facebook Blueprint to gaining an Inbound Marketing Certification and more, click here to get started!
Katie Louis, Social Account Manager
2. 7 LinkedIn Ads Tips for Running Successful Ads
Creating an ad might be more difficult than you think, and getting the results you desire doesn’t always happen easily. Add a new strategy for your LinkedIn ads by checking out this article.
Madyson Lord, Social Media Strategist
3. Best Practices for Lead Ads
Believe it or not, some of the best resources for Facebook ads come from Facebook themselves. This article specifically lists best practices for making the most of lead ads, but a little searching and you’ll find step-by-step reporting, common issues, and industry-specific tips.
Tara Graves, Social Media Strategist
4. How to Create a Social Media Content Calendar: Tips and Templates
Running a social media campaign, whether for your company or for someone else, is more than meets the eye. One way to make better prepare yourself and your team ahead of time is by creating a social media content calendar showing what content will be posted. By planning ahead, this allows you to better allocate your resources and to plan ahead for any big events. No more last-minute, thrown together posts! Here are some tips and tricks to creating the perfect social media content calendar.
Aaron Graue, Social Account Manager
5. LinkedIn InMail Template – How to Write Irresistible InMails that Increase Conversions
At Abstrakt, most of the Social Strategists have a lot of partners with a LinkedIn focus. One of the most important things when it comes to getting leads for them is sending ~killer~ InMails. But how do we write them in a way that’s going to set them apart? That’s why I chose this article from Any Leads to dissect this week! Give it a read!
Brooke Prinster, Social Media Strategist
6. Digital Edits, a Paid Army: Bloomberg Is ‘Destroying Norms’ on Social Media
If you’re in social media, marketing, or just someone who isn’t currently living under a rock, you’ve probably seen a Bloomberg ad. Or 50.
Regardless of where your political leanings fall, there’s no denying that Bloomberg’s social media campaigns are precedent-setting. Hiring 500 people at $2,500 a month to support his campaign with social posts and posting altered debate videos have put Twitter, Instagram, and Facebook on the hot seat (again).
Every journalist with a Wi-Fi connection has published an article about this, but I chose this one from the New York Times. Check it out!
Laura, Watcher of Precedent Candidates