Happy Friday! Check out our very own Weekend Update with the top social article picks from this week!
1. 8 Best Social Media Management Tools To Grow Your Social Presence
Fresh off the press! This article from @BloggingWizard was just updated last week with the 8 best social media management tools to grow your social presence. Managing social media efficiently and effectively requires the right software and strategies to manage multiple networks and accounts in one area.
This article focuses on the three key elements of social media management: engagement, scheduling, and reporting. At Abstrakt, we utilize the number one pick on the list—@Sendible. Take a moment to review them all and see how their unique advantages could be beneficial to your organization or agency.
Just another one I found interesting on different software specific to different businesses/ strategies. Read it here.
2. How to make stress your friend | Kelly McGonigal
Regardless of the company you work for, the job title you have, or who you’re surrounded by in your office, one thing is inevitable… Stress. We all experience it and deal with it differently, but in her Ted Talk, “How to Make Stress Your Friend”, Kelly McGonigal explains the benefits of viewing stress as helpful, rather than debilitating. When we’re under stress, our body naturally responds (sweaty hands, increased heart rate, etc.) and it’s easy to let it overwhelm us. However, when we choose to view this as an opportunity for courage and a way to connect with others, it can have strong implications on our wellbeing. Check out her video!
3. Trust the Process: How to Transition Clients Internally
Transitioning clients from one account manager to another is sometimes unavoidable. Whether it be for a different product offering at your company, the client signing on for more services, or employee promotions and turnover, sometimes we things have to be adjusted. This can be a touchy and tricky situation for some people, especially long-term clients of your company. Good news, it’s nothing that hasn’t been faced before! Here are some steps to help out with your next client transition.
4. 11 Unusual LinkedIn Hacks Used by the Pros
Who doesn’t love life hacks? These hacks from some of LinkedIn’s best influencers will help maximize engagement and make the most on the platform. My favorite on the list is downloading your connections and targeting them on Facebook. Read all about it here!
5. 6 Bad Social Media Habits to Leave Behind
Just like in any career, it’s easy to form bad habits. Working on breaking those bad habits is always a good habit. Here’s an article on some really bad habits in social media marketing and what to do instead.
6. Take the Work Out of Networking: Real Member Perspectives
If you’re like me (generally awkward, kind of extroverted, mostly introverted), networking can be stressful. Thankfully, LinkedIn has swooped in. There’s a lot of ways that the platform relieves the awkwardness and improves the relationships that networking can create. Get to connecting with these real LinkedIn member stories.