You want to partner with a lead generation service provider to grow your business and help generate new leads. But how does lead generation happen? Abstrakt’s B2B appointment setting and marketing programs offer you many channels for lead generation.
What Are the Benefits of Lead Generation?
Your business has services and products to sell. What you need now is a customer base to purchase those goods and services. That’s where lead generation strategy comes in handy. Lead generation is the process of identifying and cultivating paying customers. Leads are essential to business growth, but building out a sales and marketing division to develop channels for lead generation can be expensive and distract you from other important matters.
That’s why you’ve decided to invest in a lead generation company. Abstrakt Marketing Group establishes your lead generation channels and handles content marketing while you run your business. Our multi-channel approach uses a combination of inbound and outbound marketing strategies to capture as many qualified leads as possible. SEO content, lead cleansing, nurturing, and digital marketing collateral support your sales efforts and maintain your marketing channels.
Abstrakt increases your visibility. We use your B2B appointment setting program, website, and social media platforms to establish your presence in the industry and get you in the room with potential customers. We have the sales team, tools, and processes you need to drive lead generation and conquer your target markets.
How Lead Generation Outsourcing Grows Your Business
When you outsource your lead generation, you gain the upper hand in identifying and securing qualified leads. The cost of hiring sales and marketing staff members, reckoning with overhead, and buying the right prospecting tools is much more than you pay for Abstrakt’s services. Our resources save you time and energy.
By outsourcing your lead generation, you gain access to the following:
An Outstanding Team
As an Abstrakt partner, you have access to an entire team of lead generation specialists. With our outbound sales and inbound marketing personnel in your corner, you can always expect maximum efficiency and effectiveness. Each member is dedicated to your success and vital to your sales and marketing strategies.
When you hire your own team to head sales and marketing initiatives, you place your company budget at risk. Building and maintaining a team of professionals isn’t cheap. You have to negotiate salaries and account for expenses like taxes, office space, workstations, sick leave, and more. It would cost more than $20,000 per month in salaries to recreate our Pipeline Inbound team.
Endless Qualified Leads
Our sales reps strive to deliver as many sales-qualified leads (SQLs) as possible. Our marketing department and sales teams vet and research prospects before we consider them SQLs. We use a combination of lead scoring tactics, cold and warm calling, and emailing to nurture potential customers and move them toward a purchase decision.
Cutting-Edge Tools
Abstrakt uses the latest tools to manage lead generation processes. Cutting-edge prospecting, SEO, and customer-relationship management (CRM) tools help us implement our B2B lead generation strategies.
Abstrakt Marketing Group’s B2B Lead Generation Funnel
To be successful, you need both outbound and inbound lead generation. Having one or the other is great, but having both a B2B appointment setting strategy and stellar digital marketing ensures you surround potential customers from every angle.
Abstrakt’s marketing and Pipeline Outbound services are a dynamic duo. Our Marketing Services department supports your outbound lead generation strategy. Outbound leads currently moving through your inbound funnel perform research to make sure you’re the real deal. If your website is disorganized and outdated or your social media profiles lack content, a lead might second-guess a partnership.
Your online presence is a reflection of your company. To make a positive impression with your target audience, you need solid sales and marketing strategies. Abstrakt’s lead generation funnel covers every base, supporting your sales efforts with extensive marketing services and lead prospecting techniques.
Pipeline Outbound
An outbound lead generation strategy is proactive. Rather than wait for a potential customer to knock on your door, marketers make the first interaction. Abstrakt makes contact through cold calls and emails. To ensure we target the right audience, we work with you to build a list of prospects who fit your criteria. Lists keep our sales reps focused and allow us to move leads through the pipeline with the knowledge that they’re a fit for your business.
Abstrakt’s customer prospecting funnel has five distinct phases:
1. Implementation
Implementation is at the top of the funnel. We help you define your ideal customer profile and start building a list of prospects. Abstrakt uses top data tools to create target lists that satisfy your requirements. Our sources are varied to ensure we provide a complete picture of a lead.
When we hold a kickoff call, we review your call guide and prospect list to verify we’re reaching out to the right decision-makers and representing your company well. We match your style and voice. After your program goes live, we meet with you to listen to calls and discuss any adjustments you want to be made to messaging.
2. Cleansing
To cleanse, we scrub your prospect list for informational gaps or discrepancies. Abstrakt sales reps also call B2B leads to ask qualifying questions and verify that they are decision-makers.
3. Intro
Our sales team starts calling qualified leads. We train reps on your products and services for 40 hours before they pick up the phone to guarantee they hit the mark. However, we don’t rely solely on phones. Alternative methods of communication like email marketing and social media help us make the first contact with a prospect.
4. Nurture
Nurture is the most significant portion of Abstrakt’s lead generation funnel. Potential customers are unlikely to make a deal on the first phone call, but with continued contact, the possibility of a sale increases significantly. We use email marketing and social media to keep your company on your prospects’ mind and encourage them toward a sale.
Our sales reps know when to reach out to a qualified lead. We don’t overwhelm prospects with communication. Abstrakt uses data to determine the intervals at which we contact a lead.
When nurturing a lead, we consider the following factors:
- How interested is the prospect?
- What is their position in the company?
- How do they like to be contacted (email, phone, social media, etc.)?
- How often will the prospect buy what you sell?
5. Appointment
This is what you’ve waited for. The goal of the outbound lead generation funnel is to set appointments with qualified leads. But just because we’ve reached this point doesn’t mean our work is done. Abstrakt uses a handoff process that ensures you have all the information you need to follow through on a sale.
We use a variety of tools to make handoffs stress-free. With a CRM tool like Salesforce, we can build recaps of nurture history and organize client information in one place. Additionally, calendar sharing through programs like Office 365 keep you in sync with potential customers.
Marketing Services
Abstrakt’s digital marketing strategies provide complete online visibility for businesses. Using metrics, analysis, and a whole lot of creativity, we create conversions for your company. Our people, services, and infrastructure are yours to command at less than the cost of one full-time employee.
Our content marketing services are extensive. Keep reading to learn the benefits of our inbound lead generation funnel.
A website without search engine optimization (SEO) is invisible. If no one can find your company’s site, it isn’t helping you. Abstrakt offers strategic SEO services that drive traffic to your site and increase your revenue. Our specialists perform keyword research and content optimization to make your products more visible than the competition.
With a high-converting website, people who need your products and services can find your company independently. We build websites that attract inbound leads to your business and convert them into paying customers. Abstrakt designers work with your team to identify your content goals, plan your sitemap, research keywords, and discover your target audience.
After we’ve written and edited every page of your site, we share it and revise it to your exact specifications. If the site doesn’t meet your expectations, we adjust it to your liking. As soon as you approve our work, we push the big green Go Live button, and you sit back and watch fresh leads pour in.
Marketing Collateral
Abstrakt grows your business and drives sales success with our marketing collateral. With valuable marketing materials, you reinforce your branding and digital marketing strategies. We send quality sales assets to prospects in your target markets. Our professional graphic designers and copywriters know how to create impactful assets for every industry out there, so there’s no doubt we can meet your needs.
Abstrakt Follows B2B Lead Generation Best Practices
Multi-channel B2B lead generation is a cost-effective way to grow your business. Abstrakt Marketing Group arms you with the sales and marketing tools you need to reach potential customers. Appointment setting, website development, social media marketing, and video production solutions keep you profitable and on the cutting edge. Our channels for lead generation are varied and extensive. Why fret about building sales and marketing teams when you can trust Abstrakt to secure all the qualified leads you could ever need?
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