When doing research on a company in today’s market, what is the first thing you’re going to do? Google them right? In this day in age, almost every consumer uses the internet to search for businesses. Studies have shown that 94% of shopper’s research online before making a purchase. Looking at that stat even further, 77% use a Google search, and from there, 84% check that businesses website. Therefore, it is very important to create a strong presence online for your company. Some companies will argue that they don’t need an online presence because they don’t do their business online, however, you are creating a virtual version of your business for users to learn more about. Without this presence, potential customers may skip over your brand. The internet never stops which means people can constantly research and find out more about your business. Below, we discuss the importance of local SEO, a relevant company website and social media and why they are vital for your business in today’s world.
Local SEO is a very powerful tool that helps major search engines, such as Google, Yahoo and Bing, find your company information easily. This information consists of your name, address, phone number, reviews regarding your brand or business and even your website. This is located on the right side of these search engines and is many times the first thing a consumer sees about your business when researching. That’s why it is vital to make sure your information is consistent across all listings and that you have a good review score.
After local SEO, your Website will be the next piece of information that a potential consumer will look for. Your website doesn’t necessarily need to be fancy but it should contain the important information such as address, phone number, products and services that they are looking to find.
Social Media is more than likely the next place users will go when researching your business. This is one of the most popular forms of marketing because it allows potential customers to engage with your business, share their opinion and understand your company’s personality. This is your chance to reach a customer on a personal level, so a calculated approach to the content mix is highly recommended. Company culture, industry trends, news and product information are all great topics to include.
We cannot stress enough how important it is to create an online presence for your business no matter what industry or size your business is. Having this presence will lead to inbound and outbound marketing as great content brings customers in while supporting your brand.