Social Media Marketing Services

As of 2020, 3.96 billion people use social media—more than half of the world’s population. Abstrakt can help you turn those social media users into leads for your business.

We Turn Words Into Social Media Engagement

And Engagement Into Revenue

If you already have a successful B2B lead generation strategy, you might be wondering: Why is social media important for B2B? Your outbound sales team is producing stellar results, and your website is bringing in high-quality leads. What does social media marketing add to the mix?

The answer is simple: our social media posts engage your target audience, and user engagement leads to revenue. A strategic social media presence reels in customers and sets you apart from the competition.

WHAT GETS IN THE WAY OF CONSISTENT

Social Media Activity?

Many businesses try to enter the social media world only to find that they don’t have the time or resources to make the most of their online presence. Regular social media posts are essential if you want to grow your brand, but it’s not easy to keep a consistent schedule. Here are a few factors that get in the way of consistent social media activity:

After you sign on for our B2B social media marketing package, our St. Louis social media professionals quickly get to work to make your company a social media rockstar. We aim to understand your buyer’s persona and directly target prospects who would be a good fit for your business. With our social media marketing services, you can grow your brand and drive more leads online.

  • Lack of Expertise

    If you aren’t strategic with your social media strategy, you won’t see the results you’re looking for. To get the most out of social media marketing, you need to be an expert in the craft.

  • Process and Strategy

    Social media posts yield better results when they’re posted on the right platform at the right time. If posts don’t contain compelling material, they won’t connect with your target audience.

  • Access to Proper Software

    Social media marketing software automates scheduling and collects invaluable data about post success. Without the proper software, it’s almost impossible to tell if your strategy is working.

  • Turnover

    Many business owners put their B2B social media marketing strategy in the hands of one employee. If that employee leaves, it can throw your whole social media strategy off track.

  • Attendance

    If your designated social media marketer takes a day off, do you have a backup plan for getting posts out? If not, you may lose out on social media engagement and potential leads.

  • Other Responsibilities

    Most businesses don’t have the means to hire a dedicated social media specialist. Instead, they allocate social tasks to random employees, which then get buried by their other responsibilities.

WHAT YOU GET WITH OUR

SOCIAL MEDIA SERVICES

Facebook

LinkedIn

Instagram

Twitter

man on laptop from above

Why Is Social Media Important for B2B?

At its most basic level, social media supports your overall sales strategy. If a lead receives a cold call from our sales team and wants to know more about your business, they might open LinkedIn before they even search your company name on Google. If they like what they see, they’re more likely to partner with your business. Research shows that 84% of C- and VP-level buyers use social media to influence their buying decisions.

Social media doesn’t just have to play a supporting role in your business; it can be a key component of your sales strategy. Social media platforms are a goldmine for businesses that want to increase sales and brand recognition. Your company can curate its online presence and connect with a vast pool of potential customers across various channels. If you can’t reach a prospect through cold calls, you can connect through social media.

Abstrakt has been in the social media marketing game for a decade, and we’ve watched our clients grow significantly just by posting a few LinkedIn articles each month. If you want to make the most of your outsourced lead generation services, don’t skip out on social media marketing—integrate it into your sales strategy.

Ready to USE Social Media for B2B?

Ready to USE Social Media for B2B?

Ready to USE Social Media for B2B?

WANT TO CONNECT WITH YOUR TARGET LEADS?

Join the Top B2B Social Media Platforms

Each of your target clients might use a different social media platform for business. To reach as many of them as possible, you need a presence on the top B2B social media platforms. Abstrakt uses four leading social media platforms to generate leads: Facebook, LinkedIn, Instagram, and Twitter.

Facebook

Your company’s Facebook page is an excellent place for your prospects to gather, provide reviews, share opinions, voice concerns, and offer feedback. Facebook can be an effective way to direct traffic to your website; in fact, 8 million small- and medium-sized businesses are active advertisers on the platform. Posts, links, and other actions on your public Facebook page can also give you an SEO boost if search engines index them.

LinkedIn

LinkedIn can be a true gamechanger for your business. It is the second most popular social media platform for B2B marketers (Facebook is first). You can use your company’s page to promote your brand’s core values, nurture leads, and improve the visibility of your current job opportunities. With LinkedIn, you can easily connect with your target audience and convert connections into customers.

Instagram

Over the past few years, Instagram has grown in popularity as a social media marketing platform. Instagram is an excellent tool to connect with existing customers and gain new ones—as of April 2020, there were 120 million active U.S. users. Whether you run a small business or a large corporation, having a presence on Instagram is a great way to reach your target market.

Twitter

In total, 166 million people use Twitter each day to share thoughts, interact with brands, and connect with other users. Companies that use Twitter can easily reach their target audience and connect with dozens of potential customers each week. However, you don’t have to worry about tweeting—Abstrakt can handle your Twitter presence for you. As an experienced social media marketing company, we implement a plan that includes the right number of tweets for your business. We take the time to understand your brand and voice so we can portray your values appropriately.

The Abstrakt Lead Generation Advantage

Find out what makes us different and how we can grow your business with our all-in-one solution.

It takes a full team of people and enterprise tools to effectively run our

Social Media Marketing Strategy

and track leads for your business.

Our social media marketing team knows that every company is unique—that’s why we tailor your social media presence to align with your brand. Whether you want to recruit new team members, build brand awareness, share valuable content, or distribute videos, we make sure your message gets in front of the right people. Abstrakt understands that each social platform provides certain advantages for specific industries, so we work with you to develop an effective social strategy on the channels that are right for your business.

Ready To Boost Your Sales Strategy? Generate Leads With Our B2B Social Media Marketing Program

Developing an in-house social media marketing strategy is time consuming, costly, and often ineffective. However, you shouldn’t leave it out of your sales strategy because social media marketing works in the B2B space. B2B buyers use platforms like Facebook and LinkedIn to identify opportunities, and the average user spends over two hours a day on social media. With strategic social media marketing, you can catch your ideal buyers during those peak hours spent on social platforms.

At Abstrakt, we can take care of your social media strategy and use our expertise to generate high-quality social leads. With a combination of B2B appointment setting, website development, marketing collateral, SEO services, and social media marketing, you can dramatically increase revenue and grow your business.

With more than a decade of experience growing businesses, our team has the expertise to create social content and social media advertising that delivers targeted traffic to your website. Schedule an appointment today to learn more about our complete B2B lead generation package and social media services.

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