68% of the online experience starts with a search engine, which is why search engine optimization (SEO) drives more online traffic than any organic social media.
SEO is the best way for any business to improve organic discovery and boost website traffic. One of the best things about SEO is that companies have different options to choose from, and using an SEO approach that works with your overall digital marketing strategy can mean the difference between your website simply operating or driving new business opportunities.
Before starting your SEO journey, it’s essential to consider the different types of SEO so you can get the best results for your business growth efforts. In this blog, we’ll cover the following:
SEO, or search engine optimization, refers to practices that maximize the number of visits to a company website. Businesses that routinely refresh their SEO can improve the quantity and quality of their website traffic. One of the best parts about SEO is targeting organic traffic. When done well, you will see the quantity of traffic increase, and the traffic to your site will be from the right sources.
Over the years, the concept of SEO has evolved to encompass more than just one sector of search engine optimization. With these different sectors, businesses can now break down the complicated idea of search engine optimization into smaller and easier-to-digest processes. Here are some different types of SEO and how they work for a streamlined digital marketing strategy:
Technical SEO makes sure that your business’s search engine crawlers can crawl and index the website without any problems. Technical SEO makes it easy for companies to deal with the technical parameters that affect website visibility. Technical SEO can also improve the website’s overall performance by enhancing the user experience.
Businesses that opt for technical SEO aim to boost their overall website health, including its crew ability, core web vitals, internal linking structure, load speed, and more. Ultimately, a better website health equates to higher quality business outcomes. However, some crucial technical SEO guidelines need to be in place.
Here are some technical SEO guidelines marketing teams should be following:
When dealing with technical SEO, check your robots.txt. Robot.txt makes sure that search engines can access your company website. When the robot.txt file works correctly, your site won’t be overloaded with requests. This also makes it easier for crawlers to access your site to enhance website SEO value.
Tracking Website Performance
Tracking website performance is essential for detecting and fixing crawl errors. It also allows marketing teams to see what users are engaging with and where they may drop off. If your website has a high bounce rate, it may be worth considering page speed and loading time. If a page takes too long to load, users are more likely to go back to the search engine and try another link that better fits their needs.
Using Google Search Console
Google Search Console allows you to gain valuable insight into your overall website health and shows you if there are errors on your website. It also shows you the overall “grade” of each page. It suggests what can be done to improve the page or the website as a whole.
Consider Your Site and URL Structure
Well-structured URLs make it easy for search engine bots to crawl and index websites. This is an important ranking factor on Google. An optimized website and URL structure can help keep your business’s Google page rank high. One of technical SEO’s primary functions is making sure your URLs provide relevant content to website searches.
On-page SEO is another critical type of search engine optimization. As the name predicts, this option has everything to do with your organization’s page, and on-page SEO focuses on how to make your page more user-friendly.
On-page SEO ensures that ranking at the page level favors your website. Businesses that prioritize on-page optimization have the added advantage of visibility. On-page optimization may refer to all the activities and measures taken directly within a website to improve the position and ranking of such sites.
Here are some things to consider when working on your website’s on-page SEO:
One of the ways to affect on-page SEO would be to optimize all the page titles. Page titles need to be interesting for users because websites with engaging page titles attract more clicks and visits. However, it’s important to remember that page titles should align with the page’s intent and shouldn’t be seen as clickbait.
On-page optimization also includes page formatting. Spend time formatting your web page so that texts and images stand out and are easy on the eyes of users. Google uses WebCrawler to recognize the content, so page formatting makes your web page visible and easier to rank.
Optimizing your headings (specifically the H1s) is another way you can boost on-page optimization. H1 tags appear at the top of every page’s heading, which means proper optimization of such H1 tags allows your website to rank higher than most other pages. If your H1 contains relevant keywords and aligns with the piece’s intent, it’s more likely to rank.
Images on your website can be optimized for increased SEO value, helping your business’s website thrive far beyond your expectations. Websites that have appropriate images tend to yield more traffic. Without proper optimization, search engines may be unable to determine what the images represent. You may also consider adjusting the file name and the file size. Other on-page tactics to improve SEO includes modifying alt text for all the website’s images.
Content SEO makes sure that the content on your website is unique, high-quality, relevant, and engaging. When choosing what type of SEO to pursue, content SEO stands out. Whether your content is good or bad can mean the difference between a positive and negative ranking. High-quality content attracts higher traffic, while stale content can damage ranking.
Content SEO is critical because it provides brands with ideas that can help build high-level content. The use of techniques such as keywords can significantly influence content. Websites that embrace content SEO can balance the inclusion of keywords on titles, headings, and in the main content. Content should be long enough to pass the message yet short enough to keep the readers interested.
The incorporation of content SEO should also include backlinks to reputable sources and pages. When using this type of SEO, schemas also come in handy. Once a website takes advantage of structured data, the probability of ranking grows two-fold.
Off-page SEO is another strategy that every business keen on ranking should consider. These actions include steps taken outside a business’s website that directly impacts the site’s ranking. These techniques include things like link building, which is the process of attracting SEO backlinks from other websites.
Backlinks from other platforms can act as a vote of trust and an affirmation of credibility. Backlinks include:
- Social media posts
- Features in new articles
- Features in magazines
When other platforms and mediums are talking about your business, it boosts authority because it’s showing users other people trust what you have to say. Constant conversations online about your brand across varying platforms can easily promote and build a name for your business, resulting in higher web traffic on your site.
If you’re a business looking to drive more traffic into your store or location, then starting with local SEO is going to be the best approach for you. Local SEO is frequently the forgotten strategy within SEO.
Local SEO is the process you are looking to get your business featured within the MAP Pack. The MAP Pack is the top three listing or related results on Google. Here’s an example of what the MAP Pack looks like:
Getting into the top positions requires a few core pieces of information. For instance, your business must pass a NAPu audit, which means Google can quickly recognize and find your name, address, phone number, and company URL. Your business will also need a handful of reviews to appear.
To be a leader within local SEO, it’s crucial to understand how your social channels, website, and other forms of digital media your business appears in are listed.
Check out our blog here to learn more about optimizing your digital presence with local SEO.
Did you know that at least 60% of all Google searches are now performed on mobile devices? Mobile SEO puts a greater focus on providing highly user-friendly options for users. With more than 85% of the modern population having access to smartphones, businesses must readily embrace mobile SEO.
With mobile at the forefront of all searches, design trends have even begun switching to mobile-first design. This design trend has paved the way to make sure that users have great experiences viewing websites on their phones and desktops.
Google currently sets a two-second threshold for e-commerce website acceptability because slow pages stand the risk of missing out on high ranking. The good thing about mobile SEO as a technique is that your webpage’s overall speed increases significantly over time.
While all these SEO techniques form the basis of a successful digital marketing campaign, it’s hard to implement all of them at a business level. The different types of SEO present varying levels of complexity when getting started. The good news? We’ve managed numerous digital marketing campaigns for hundreds of companies over the years.
At Abstrakt Marketing Group, our team of digital marketing experts can incorporate all of these SEO strategies to help make you drive more traffic and generate more sales leads. If you’re looking for a sustainable solution to your digital marketing efforts, contact the business growth experts at Abstrakt!