Abstrakt Creative Services

Differentiate your brand with creative backed by experience and strategy

Infographic and Sell Sheet Marketing Collateral

By providing your prospects with Sell Sheets and Infographics, your sales people can deliver a consistent and concise message 100% of the time!

Our services include:

  • Graphic Design
  • Layout
  • Copywriting
  • Format Print/Digital
  • Share Strategy

We know that time and resources are valuable, so we design each piece to deliver results in the most effective and collaborative way possible. We strive to build sell sheets that ensure your salespeople deliver a consistent message that includes a call to action resulting in more sales!

Using sell sheets & infographics is an efficient and adaptive way to promote your products, services or business as a whole. These allow salespeople to consistently deliver impactful messaging focused toward specific prospects. They also allow the customer to retain the information presented.

This statistic clearly shows the effectiveness of using visual elements to accompany your sales information. It is a powerful marketing asset to use at trade shows, leave-behinds for sales appointments, packing inserts and to send as a response to phone or email requests.

Infographics and sell sheets have rapidly become a standard form of visual communication. They can be used on the web or in print to reach your audience. Through a blend of icons, illustrations, and/or data visualizations, infographics and sell sheets are unique pieces that show content visually rather than just talking about it. They can either tell a targeted story or present facts and statistics— it all depends on your objectives.

Sell Sheets

When customers hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, customers retained 65% of the information three days later. (Source)

Social Design

Social Media Marketing

Social media provides immense potential for your business to reach a large audience. However, it can also present challenges for businesses, as an ever-changing inbound lead generation tactic. With Abstrakt, we can ensure your business profiles are staying up-to-date with the latest social media changes while still meeting your objectives.

We offer a variety of services within social media marketing:

  • Establishment of your brand’s digital voice
  • Content creation & management
  • Pay-per-click ad creation & management
  • Reputation management

With Abstrakt’s social media marketing strategy, your digital presence will drive traffic to your website, maintain your brand image and create engagement with your target audience.

Case Study

Problem
The client wanted to increase the number of patients to their offices that accept walk-in appointments and have longer hours. They also wanted to switch up their advertising efforts by using social media.

Solution
Abstrakt created constant organic posts on various social media channels to grow their social media presence, as well as created social media advertisements focused on the walk-in appointment services.

Success
Traffic to the website through social media has increased by 345%. Facebook alone was only bringing in 108 users to the site last year, but this year it drove 522 users. The client has seen a substantial increase in visitors to the office since we started the program and are very happy with they have seen so far. 

Email Marketing

Email provides the most direct line of communication for conversion to sales. 91% of consumers check their email daily, making email marketing a very effective way to build strong, ongoing relationships with your customers while advertising your products. Utilizing this approach optimizes your marketing budget and turns inbound prospects into leads.

Abstrakt will construct, distribute and manage the entire logistics of your email marketing campaign. First, we will help you define your target audience to better customize your messages. From there, those users will be organized into a database of contacts to reach out to with your message.

The emails themselves can contain any content that will best align with your objectives. Some might link to a blog post while others link to an offer. All graphics will be designed by Abstrakt’s creative team to align with your company’s brand and image.

Once the email is created, the email will be distributed by Abstrakt to a specific list of potential and already existing customers, depending on the nature of the message. After their distribution, data and analytics are gathered to adjust the strategy to best benefit your company.

By managing every step of the email marketing process for your company, Abstrakt optimizes your time and resources to create an effective direct marketing method and strong conversions.

Email Marketing | Abstrakt Marketing Group | B2B Lead Generation Solutions
Brochure Halfpage Image Website 8.28.18 V3 | Abstrakt Marketing Group | B2B Lead Generation Solutions

Corporate Brochure

Over 70% of salespeople feel like they don’t have the sales collateral they need to effectively deliver their sales message.

Your sales staff needs attractive leave-behinds and other printed or email-ready digital files that describe your company’s products and services.

At Abstrakt, our goal is to create a brochure that allows your salespeople to leave the prospects with a lasting impression. It will be brief and communicate the most important fundamentals of your business and your products and services.

  • Graphic Design

  • Layout

  • Copywriting

  • Format for Print/Digital

  • Share Strategy

Video Production

Above all else, people need to understand what you do, why you matter, or how you‘re different because they won’t buy what they don’t understand. Our video production team will bring your concept to life through creative,compelling visuals that will inspire your target audience to act and react.

Our strategy is simple: ensure your video content speaks to the right audience in the right way through the right channels. We’ll craft a video strategy with the right targeting, tactics and messaging to reach your goals.
A video is only successful if it’s seen, but views are just the start. We’ll distribute your video content to hit your targets and get the biggest bang for your budget.

Learn more about our video production work here.

Creative Boards Halfpage Image Website 02 | Abstrakt Marketing Group | B2B Lead Generation Solutions

Website Design

Whether you’re wanting to create a website from scratch or fix up an existing site, we’re ready to partner with you to make it an effective lead generation machine. We develop websites that convert visitors into buyers and are optimized for search engines from day one.

We will assess your needs and preferences in a website questionnaire. This is where you will be able to describe the type of website you want. You will also be able to provide us with examples of websites you like. We will use this information, and our own creativity, to build a website you’ll like.

After your sitemap is approved, our team will develop your website with keyword rich content and beautifully designed pages that are easy to use to attract your customers and increase time spent on your optimized website. Web developers use a proprietary code base that allows each of our sites to achieve top performance scores on the Google website performance tool for both desktop and mobile.

What’s included?

  • Blog integration
  • Clean UX/UI
  • Lead conversion tools
  • Mobile optimization
  • Responsive design
  • Custom Imagery/CTA’s
  • SEO focused content
  • New site will rank 90th percentile in all audits
  • Social media integration
  • Ongoing page additions

Direct Marketing

Communicate directly and build relationships with your customers using direct mail marketing. By utilizing this method of marketing, you enable your company to be selective with its target audience. Having control over who receives your message, the date of its delivery, the contents of the mailing and how many people will be reached optimizes your time and resources.

At Abstrakt, we will work to form the best plan for your specific company based on objectives, customer demographics and data. Whether your objectives include increasing awareness, generating appointments or making sales, direct marketing can be an effective asset to your overall marketing strategy.

By acquiring the necessary information to reach customers, creating and designing all materials, drafting written copy and handling all the logistics of the distribution process. The team will maintain your branding and voice across all materials, too.

Once a method is implemented, Abstrakt gauges the effectiveness, then adjusts based on that information to create the most successful strategy possible. These adjustments are based on patterns in response rates, cost per acquisition and any other data collected. A successful strategy will get the customer to visit a website, request a quote, call for more information, give their name and email address or make a purchase.

Used in conjunction with e-mail marketing, Abstrakt’s direct marketing services will translate into real results for your company.

Well-written, consistently-designed marketing collateral to influence a sale.

DMD Commercial Roofing Direct Mail

Case Studies

When shopping for a new product or service who do you trust the most: the sales guy or the customer who has already used the product or service? Getting a real-life opinion from someone is always more helpful because it’s both unbiased and often rooted in a common experience.

Case studies are the top content type for buyers, with 78% accessing this format type
when researching purchases in the past 12 months.

When it comes to establishing and maintaining relationships with customers, small to mid-sized businesses are on a level playing field with huge corporations with near-limitless marketing budgets. Why? Because trust cannot be bought; it must be earned.

Case studies provide an opportunity for your prospective customers to build trust with your company. By giving information about the company, as well as capitalizing on the knowledge and expertise of the individual featured, the viewer can begin to feel a sense of confidence and trust in your company.

Our services include:

  • Graphic Design
  • Copywriting
  • Interview Process
  • Format for Print/Digital
  • Share Strategy

Case studies also have the potential for prospects to identify with your existing customers more strongly; if they see someone similar to them satisfied with your product, they’ll be much more likely to visualize themselves using it.

Our goal is to create case studies that allow your salesperson to build trust with prospects resulting in more closed business.

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