direct mail marketing

End-to-end Direct Mail Services

Direct mail may be old school, but it’s still a POWERFUL way to grow business

Why Direct Mail?

Communicate directly and build relationships with your customers using direct mail marketing. By utilizing this method of marketing, you enable your company to be selective with its target audience. Having control over who receives your message, the date of its delivery, the contents of the mailing and how many people will be reached optimizes your time and resources.

At Abstrakt, we will work to form the best plan for your specific company based on objectives, customer demographics and data. Whether your objectives include increasing awareness, generating appointments or making sales, direct marketing can be an effective asset to your overall marketing strategy.

By acquiring the necessary information to reach customers, creating and designing all materials, drafting written copy and handling all the logistics of the distribution process. The team will maintain your branding and voice across all materials, too.

Once a method is implemented, Abstrakt gauges the effectiveness, then adjusts based on that information to create the most successful strategy possible. These adjustments are based on patterns in response rates, cost per acquisition and any other data collected. A successful strategy will get the customer to visit a website, request a quote, call for more information, give their name and email address or make a purchase.

Used in conjunction with e-mail marketing, Abstrakt’s direct marketing services will translate into real results for your company.

View a portfolio of direct marketing materials created for our clients here.

Suntrup Hyundai Service Postcard

What direct mail services does Abstrakt provide?

Postcards

Postcards make an immediate impact. With a 100% open rate, professionally designed postcards grab attention and entice people to respond. Add a personalized message or image to fuel even more responses. Give recipients plenty of ways to engage with a personalized URL, variable QR code or telephone tracking number.

Newsletters

Distributing a routine newsletter to your customers is a fantastic low-investment marketing tool that can generate long-term revenue and increase customer loyalty. Newsletter marketing can be used for multiple purposes, including: promote new products, services, and promotions you have to offer; new milestones the business has hit, lending credibility to your brand; announce any problems you have fixed for customers; internal communications – highlight individuals that went above and beyond the call of duty, communicate benefits, company changes, etc.

PURLs

Personalized URLs provide a powerful online response channel for direct mail. Most direct mail campaigns neglect the large percentage of recipients who prefer to respond on-line. Sending these recipients to a same-to-all corporate web site just isn’t good enough for today’s web-savvy audience. Personalized URLs engage these highly valuable prospects with their own VIP Landing Page — and give you a powerful way to track and measure response in real-time.

Brochures

Brochures relay key messages in an easy-to-digest format. They help drive interactions whether you chose to have them mailed or handed out at a tradeshow or event. The best brochures are graphically appealing, carefully scripted and expertly printed—and we have the team it takes to design and deliver just that. They’re a cost-effective way to build your brand and tell your story.

Flyers

Flyers are popular because they are effective, and they work. They are often used as handouts at trade shows and other industry events. Restaurants, car dealers, spas, salons, and other customer service-based businesses use flyers to promote their businesses and present their services. Flyers can also be mailed. They are extremely versatile sales and marketing tools for small businesses.

Catalogs

Catalogs are back in style. More than ever before, catalogs and brochures are driving sales to both digital channels and brick-and-mortar stores, especially when they are beautifully designed and personalized to each recipient.