Think about the last time you did an Internet search for something. Let’s be honest – it was probably “like five seconds ago.” Searching the Internet for information has become part of everyday life – we don’t even think about it when doing so. People are constantly searching – Google alone sees 500 million searches per day. With thousands of websites and millions of searches, how is anyone supposed to find your website or your content?
That’s where SEO comes in.
SEO, or search engine optimization, is a process of optimizing your content for online search. Think of it like this: your online properties – website, social media profiles and portfolio – are all invisible without great SEO. Putting out your online properties without great SEO is a lot like handing in a dictionary for research paper – the content is there, but it’s unorganized and it’s unclear where to find it. Much like the professor who wouldn’t be able to grade your work because he/she didn’t know where to find it, search engines won’t be able to easily find your content without a few keywords.
Two reasons SEO is important:
Finding you. Great SEO will help consumers find you online. Its goal is to get you as high up in search results as possible. The higher on a page, the more likely consumers are to visit your online properties.
Differentiating you. More than ever, it is important to stand out from the competition. Great SEO is a wonderful way to set yourself apart from the other guys and establish yourself as the go-to company in your industry.
A great SEO strategy is the key to an effective online presence. Abstrakt Marketing Group knows how important having a great SEO strategy is to growing your business. We offer complete agency services, including SEO, to help increase your web traffic and sales. Contact us to get started on improving your online presence today.