What’s the secret to sales success?


To actually achieve a result, you need to believe that you can achieve it first. In life, salespeople tend to get what they believe and they don’t necessarily believe what they get!

What do I mean by that?

Well, think about it for a moment. If you believed that most gatekeepers were difficult, aggressive and that you were unlikely to get through, how woul

Conversely, if you believed that you were going to get through and that you had the authority, importance and seniority to be put through every time how would you feel? Fantastic! You’d be saying stuff to yourself like, “I’m going through!” and “Yes!” Chances are you’d get some pretty good results! What’s more important here is that if and when you do fail you’d just say something like, “Well, even a great cold caller like me can’t win them all!”d you feel? Pretty lousy, I bet! You’d probably be saying stuff to yourself like, “Why me?” and “This is doomed to failure!” More than likely, you’d get a bad result – and when you did you’d say to yourself, “See! Knew it!” Even if you got a good result you’d note it down as “Well, that was just good luck!”

Success is all about perspective; your outlook, whether positive or negative, will directly impact the success you find.