Running a business without an outlined marketing strategy is the epitome of the term “flying by the seat of your pants.” You might as well just put up a sign that says, “We’re hoping for the best, but we don’t have any real expectations.” It’s hard to wrap our heads around the idea that there are such companies out there, playing all willy-nilly with their “marketing” dollars and driving on nothing more than overly optimistic ideals with no action plan in place – but they’re everywhere.
A solid marketing strategy is more than a checklist of “wouldn’t it be nice” items or glorified events calendar. Effective strategies will outline your business goals for the next week, month, year, 10 years, etc. Your marketing strategy should be one of the most instrumental tools to your business growth plan. Obviously you want to increase sales, that is, after all, the ultimate goal of all businesses. But how will you get there? That’s where your strategy comes into play.
No matter what your efforts entail, write them out. Draft and evaluate your marketing strategy to not only ensure it falls within the realm of your budget, but that your goals are realistic and achievable. As strong proponents of marketing strategies, we know that they are not the end-all-be-all to your activity for the year; they will mold and adapt to your situation, but at least they give you a great starting point. If you’ve wasted another valuable business year simply “flying by the seat of your pants,” you probably haven’t achieved the results you were hoping for – it’s time for a change. If you’re not sure where to start our team can help. Contact our Creative Services department today to get help meeting your business growth goals.