You mean to tell me that companies don’t just magically become the go-to thought leaders of their industry overnight? Shocking! All sarcasm aside, becoming an industry thought leader is a lot of work. Simply put—if you want to be a success, you’ve got to put in the hours.
Your company has a goal to grow and establish itself as a resource, right? Well to do so, you will need to earn the trust and loyalty of your customers and followers. To gain that much needed influence over your industry and become a true thought leader, you should engage in some of these activities:
- Create quality content regularly. It’s one thing to write a blog; it’s another to write a blog that people want to read. Take the time to produce content that is informative and keeps readers coming back for more.
- Be everywhere. No, I don’t mean literally. Stay engaged in all of your social media platforms and work towards not only building new relationships, but also nurturing the ones your business currently has.
- Color outside of the lines. There are activities that everyone in your industry is doing to position themselves as a thought leader…and then there are the activities that everyone should be doing but aren’t. Pick up their slack and instantly showcase your business as a serious force to be reckoned with. Video blogs, speaking events, open houses and conferences are just a few of the activities your business could be involved with that will quickly make you stand out.
So there you have it: a few quick and dirty tips that could place your company as an industry thought leader. Have any more questions that need answering about this topic? Let the marketing professionals at Abstrakt take the ball and get you the lead generation results you’re looking for.