Using Offline Marketing Tactics to Expand Your LinkedIn Outreach

LinkedIn is one of the most important pieces of a business’ social media toolkit. As the social network for professionals, LinkedIn is a great way to get your brand’s message out to not only potential customers, but also to those who work within your industry. By connecting with other like-minded professionals, your business is up close and personal with the people that care the most about what you’re doing. These connections give your company additional opportunities to be established as the industry expert and a go-to resource.

Here are some ways to get more people to connect with you on LinkedIn:

  • Marketing. Listing your website or social networks in a direct marketing or email campaign—even your email signature—is an essential part of growing your business. However, many people don’t take the next step of providing a call to action. Encourage people to connect with you on LinkedIn and your other social networks.
  • BONUS TIP: Don’t forget about your business cards. All of your generic company and employee business cards should have a call to action to connect with your business on LinkedIn and other social media platforms.
  • Employees. In promoting your business, it’s important to consider your employees as part of the equation. Encouraging employees to connect and interact with you on LinkedIn is a great way to build positive employee relations. These relationships are a very important and positively interacting with your employees provides an opportunity for your business to look good publicly. Consumers will be more interested in a business whose employees are always saying good things and are having positive interactions online.
  • BONUS TIP: Encourage your employees to have a link to your company website in their personal profiles. Having these quality links on their social media pages is a great way to organically increase your rankings in search engines.

What is so important about connecting with people on LinkedIn? It provides another avenue to generate leads and increase sales. Continuing to establish yourself as the leader of your industry  will open the doors to build trust among  consumers and others in your industry. As a leader in your industry, consumers will come look to you for a solution to their needs and wants.

Whether your business is big or small, Abstrakt Marketing Group can manage your social media platforms and create a customized strategy designed to help grow your business. Contact us today to find out how.