When it comes to making the decision to outsource your lead generation there are pros and cons for every business. For some companies, the decision to outsource makes the most financial sense while some companies find it does not fit into their growth plan. If you are on the fence about outsourcing your lead generation, review this list to weigh your options.
Efficiency and Savings vs. Additional Costs
As you’ve most likely learned through your research thus far, outsourcing your lead generation not only saves you money but allows for multiple things to get done with the least amount of effort and time. The downside is that anything not outlined in your contract may incur additional costs if there were to be changes to your service down the line.
Refocus on Priorities vs. Decrease in Managerial Control
When you opt to outsource your prospecting you are able to refocus your time on more vital operations. However, when you choose a solution such as Pipeline, you are relinquishing some of your everyday managerial control. Although you will always have the final say on your team’s operations, you are not there to oversee the team personally.
Expertise vs. Committing to the Cause
It goes without saying that choosing to outsource this service means you are choosing an industry expert to handle your lead generation. Your prospecting will be completed by professionals who know the ins and outs of your industry, who have goal requirements and who will commit to getting you in front of the decision maker’s you seek. However, this also means you must commit to the cause. Outsourcing is not for those who cannot dedicate time and effort to the partnership. For example, our most successful clients are those who commit to listening and scoring every appointment they receive in their Customer Sales Portal. This ensures our team is delivering the exact message our clients want to communicate to their prospects. Setting up a successful partnership takes work on both parties, you must commit to building your new team and you will see a tremendous amount of success.
You are constantly taking risks with every decision you make in your business. It is up to you to decide if you want to make the moves necessary to grow. Outsourcing is an excellent solution for many businesses. See what our customers are saying about their experience with our business growth solution.