When you hear the talk about newsletters as a B2B marketing asset, you’ll get positives and negatives from every end of the spectrum. In the end, however, no one can deny that newsletters are a staple piece of every great B2B marketing strategy. They keep your company in the minds of customers, share useful information to current customers as well as prospects and serve as an outlet to promote company services. More than anything, your newsletter will ideally become a resource to those who receive it. Here are several suggestions on how you can make that happen:
- Utilize your media stockpile. You undoubtedly have tens, if not hundreds, maybe even thousands of photos and video pieces that you could incorporate into your businesses newsletter. You don’t have to hold a photo shoot or spend thousands of dollars shooting a new video, go with what you know and what you already have on hand. Your audience’s attention span is limited, meaning it’s important to stay concise.
- Link, link, link. You’re spending a lot of time marketing your brand on the web and your audience surely spends a lot of time on the web as well, so let them know where else they can find you! Include links to your website and social sites to encourage audiences to interact.
- Plan ahead and learn from your mistakes. Just as you would with a blog or email campaign, plan your editorial calendar. Depending on what speaks to your readers the content may change as the months go on, but this gives you a plan on attack.
Email newsletters have been exponentially growing in popularity for years. Consider using email newsletters in your marketing strategy to stand out from the crowd. Incorporate consistent branding and content into a streamlined marketing tool that will deliver results again and again.