It’s a reality that voicemails are an unavoidable piece of the business growth process. As anyone in sales will tell you, the odds that you will connect with every prospect you reach out to are zero. Whether they simply aren’t in the office or they’re screening their calls, voicemails are resources you will soon come to embrace, if you don’t already. The idea of leaving a voicemail shouldn’t be an abhorrent one, quite the opposite; it should be considered nothing more than a potential opportunity. However, an impactful voicemail that drives your prospect into action is truly an art form that takes tactful planning and consideration.
The last thing you want to be is one of those businesses going around leaving impersonal voicemails to the masses. As tedious as they are to leave, they’re more difficult to listen to. In fact, it can be assumed that generic voicemails won’t even make it through their full replay before deletion. We’ve all had mass-deletion sessions with our voicemail at one point or another – don’t let your business be one that is easily forgettable.
Any message you leave with a potential customer should be custom and personalized. You wouldn’t respond to a voicemail that forgoes the contact’s name or company, and neither will your prospects. No matter how great you think your script is, if you’re reading it verbatim, your prospects will be able to tell and you’ll be wasting both your time and theirs with your “efforts.”
We both know the goal of reaching out to a prospect, of leaving the voicemail, is to sell. Yet, the ultimate goal of the voicemail should be nothing more than to spark a response, and you do that by providing value. To stand apart from the crowd you have to go above and beyond the basics. Sure, you could easily leave a standard voicemail and hope for the best, but wouldn’t you feel better about leaving one that had substance? Mention resources available to industry insiders on your website, highlight an upcoming event, be more than just another bland attempt at a sale. The value you are providing with this information can also be integrated into your call to action. Nonchalantly mention a recent whitepaper or case study you’ve completed and ask them to return your call to learn more about it. Anything that will drive your prospects into action should be considered.
Perfecting your voicemails will require time, as with many things the more you practice the better you’ll be. Sparking interest and action is no small task – it is considered an art form in many circles, so be patient with yourself as you strive for perfection.
What sets your voicemail strategy apart from the rest? Share your tips and tricks with us in the comment section.