The Art of Being Noticed

Résumés have come a long way in the past fifteen years.  From the paper copy to the digital copy to the LinkedIn profile, it can be hard to keep up with the changes. And, with only one page to really show off, space and content are at a premium. We see a lot of résumés here every day and even more LinkedIn profiles, which got us thinking: what should and shouldn’t go on a résumé?

Cut the objective. Objectives are old school and (usually) not very informative. If you need an entire section to say “my objective is to get a job in advertising,” then your résumé isn’t doing its job.

To picture or not to picture. A point of contention within the office is whether or not a picture should be included. Agency Director Jim votes yes. After all, you might only have one page to stand out, but the decision maker might not even read that much. Standing out from the very beginning is key and this is a way to literally put a face to a name. Plus, websites like Facebook and LinkedIn will make it hard for you to hide your face from a potential employer in the first place.

Hyperlink it up. We’re going to go out on a limb and say you usually submit your résumé digitally.

Enter endless opportunities.

Link to your previous employer’s websites so the interviewer will actually know what that company does; link to your own LinkedIn page to supplement the information you’re already providing; and link to an online portfolio. Anything that can’t be included on paper can be included in a link. Want to show you’re a thought leader? Include a link to your Twitter page.

Social media is changing more than just the way we connect with old flames and former teachers. Your online persona is now an extension of yourself. If you want to stand out on paper, it’s time to start standing out online. We are by no means the arbiter of a “good résumé,” so let us know what do you think: would you include your picture? Do you still have an objective listed?