In the world of lead generation, nurturing prospects is one of the most important elements of the sales process. Why? Think of it this way: Say a guy takes a girl on a date. She has a really good time and a second date is all but confirmed. Suddenly, the guy gets down on one knee and proposes. Of course she is going to say no – she barely knows him! Now, say he gave it some time for the two of them to enter a relationship and fall in love – he proposes and of course she says yes! This is why nurturing prospects is important: you have to build a relationship and not come on strong too early. The fact is that not every prospect will be interested in or able to buy today. That does not mean that they will never be able to. This is where nurturing leads becomes important.
Here are some tips on how to successfully nurture a lead:
Solving the problem. Consumers are bombarded with sales pitches 24/7. When approaching them with your product or service, stop talking about how great and shiny it is. Instead, approach them and show them how the product can benefit them. Learn about them and their needs – engage them and start conversations about how you can solve their problems.
Don’t sound like a robot. This one is pretty straightforward. Whether it is through verbal or written communication, your lead nurturing efforts need to not lose their human touch. Be personable, friendly, and relate with prospects. Your prospects will be more receptive of what you’re saying if they feel like they’re having a conversation with a real person instead of having endless pitches thrown at them.
Use a combination of methods. Is your business only using one method to nurture leads? Stop. With all the available tools at your disposal, you should be using all of the multiple channels available to you. Some of the methods you can use to nurture leads include: customized emails, social media marketing, and phone calls. Reach out and be present in the minds of consumers.
Don’t be pushy. While it is important to make an effort to make the sale, know when to stop. It is better to not make a sale at all than to leave a bad taste in the mouth of consumers. Give consumers the space they need – if you’ve nurtured your leads properly, they will turn to you in the future and invest in your business when the need for your product or services arises.
Nurturing leads takes lots of time and effort; however, the reward for building these relations is colossal. Taking on the challenge of lead nurturing doesn’t have to be daunting – Abstrakt Marketing Group is here to help! From lead generation and nurturing to complete agency services, we can develop a strategic plan to help grow your business and increase your sales! Reach out to us today and see what we can do for you!