As some things die over time, we find new and better ways to complete tasks. Networking isn’t one of those things.
If you want your business to grow and gain quality clients, you’ve got to network. Will clients just fall in your lap otherwise? Doubtful. You have to search for those relationships and nurture them over time in order to achieve the desired revenue results. With that said, here are some networking tips for you that can make it easier.
- Clearly identify the people you’d like to form business relationships with. There’s nothing shameful about drafting a list of potential companies and business leaders you’d like to connect with. In fact, LinkedIn is the perfect tool for doing just that. Make a detailed list of these individuals and ways you think they can help your business. In addition, you may want to include ways you can help their business too – after all, you’ve got to give a little to get a little.
- Contact these individuals regularly. If you’ve met someone who could be a potential business associate, stay in touch. If you were active in the sales world, you’d probably call this nurturing.
- Position yourself as a resource. Maybe you don’t have what your contacts are looking for at the moment, but stay aware of their needs. By positioning yourself as a helpful professional resource, they’ll be more likely to turn to you in the future.
Think about how many people are in your professional network – are you taking full advantage of those relationships? Take the time to interact within your network; you may be surprised just how many new business opportunities you might come across.