Knowing Your Audience – Pay-Per-Click Ads Edition

In the past ten years, web marketing has become an essential part of any business’ growth strategy. If you don’t have a well-established online presence, you quickly will get “kicked to the curb” in the minds of consumers. What is one way to help gain the attention of consumers online? Pay-per-click ads! If you’re not sure what a pay-per-click ad is, check out last week’s Marketing Minute tip to learn the basics.

Obviously, pay-per-click (PPC) ads are a great way to get traffic to your website; however, they can be detrimental if not executed properly. Because you pay every time someone clicks on the ad, you want to make sure that consumers who click on your ad are the ones that can become customers. This is why targeting your audience via keywords and descriptions are important. Like with any other marketing effort, it is important to know who you are speaking to. The first step to any successful PPC ad is determining who you want to reach. Launching a PPC ad without putting any thought into the audience is a lot like sending a text message meant for one person to everyone in your contact list – more people saw it, but were they the right people? When creating a PPC ad, include keywords and descriptions that will appeal to and attract the consumers you are trying to reach.

In summary, no matter if it is a PPC ad or a self-promotional status update, we ask that you please consider your audience when speaking to them. Your efforts will go much further if you think more about them and less about you. Want to reach out to your target audience more effectively? Whether it is a PPC ad or any other advertising need, we have you covered! Abstrakt is a full-service marketing and advertising agency – we’re here to help you grow your business! Contact us today to get started!