You put thousands of dollars and countless hours into your lead generation efforts, but are you sure they’re even working? Are your efforts being directed into the right outlets, or are you wasting time and resources? What if you’re doing it wrong – isn’t that a terrifying thought? Instead of just hoping for the best, ask yourself these simple questions.
Do people know your name? You know those brands that EVERYONE knows, the ones we all love to hate? Well, they’ve got one major thing going for them – people know who they are. There’s nothing worse than trying to sell to people who have no idea who your company is. So first things first, become relevant. Get recognized in your market and become a brand that your target customers know, and your sales process will become easier overnight.
Are you seeing results? This should be the most obvious warning sign that your lead generation efforts aren’t up to par, but too many times people ignore the obvious. If your campaigns aren’t yielding significant results, then it’s time to rethink your strategy.
Are you having enough conversations about conversions? This has got to be one of the most frustrating marketing obstacles to overcome: converting web traffic to tangible business. There are few things worse (from a marketer’s standpoint) than reviewing your web analytics to find out your web visitors have skyrocketed but your business has not. If you’re running into this issue, don’t sweep it under the rug. Spend significant time exploring why this is happening and implementing changes that can turn those visitors into long-lasting customers.
If your lead generation efforts aren’t producing the results you’re looking for and you would like some help from our experts, contact our sales team! Sometimes an outside perspective is just the thing you need to get back on track.