Who runs the world? Google does. Well, maybe not exactly, but you it’s starting to seem that way, isn’t it? They’ve divided into so many little Googles, like AdWords, Maps, Google+, Gmail, Android OS, AdSense, YouTube…the list could go on for days. With most companies spreading content on multiple channels, Google Analytics has become one of the best tools to track this valuable information. Though only one aspect of tracking, here’s a look at how Google Analytics understands and reports conversions.
CONVERSIONS are when the user does something you wanted them to do on your site. They are divided into subcategories, each with a direct benefit to growing business.
Goals– Your list of goals are measurable actions you wish visitors would complete on your site. Examples include subscribing to emails, downloading a file or form, completing a form for lead generation, etc.
Ecommerce– This tracks all the purchases made in your online store. Purchases can then be divided by product, amount, location, etc. to better understand where the buyers of specific products/price ranges are.
Multi-channel funnel– Keeping the sales process as a whole in mind, this function can help you understand where buyers enter the funnel, and what channels carried them through the process.
Attribution– This feature helps you comprehend where in the process they decided to act, and how to give credit for sales and conversions.
So Google Analytics is a remarkable tool to measure traffic to your website, and action within your site. Why spend time putting content out there if it might be doing nothing for you? Keep an eye on our page for more about how Google Analytics can support growth in your business.