Year after year, we hear rumors spread about the downfall of email and it’s ineffectiveness in the B2B marketing space. Then, days later, we are all once again hit with the data that shows just the opposite. As always, email continues to evolve but even so, it remains the most effective lead generation strategy for the majority of B2B companies.
There are plenty of new messaging tools released into the market every year, but none of them give as much power to the user as email. From the analytics we can track to the customizations that can be made and the amount of people engaged with using email, it still remains the ideal platform.
According to MarketingProfs, 122,500,453,020 emails are sent every hour. As if that number isn’t impacting enough, the market research firm Radicati predicts that “both business and consumer email users will amplify from above 2.5 billion in 2014 to above 2.8 billion in 2018.” So what does this tell us? It’s telling us what we already know. That even in the face of social media, email is resilient and will continue to impact the markets.
So if you find yourself questioning your dedication to using email in your B2B growth efforts, the stats suggest you should keep the platform in your marketing arsenal. Email may be many things, but outdated isn’t one of them.
To learn more about the ways we integrate email into our business growth service, contact one of our Executive Sales Representatives.