If you didn’t already know, your website is one of your strongest marketing tools. Is your website by itself just going to churn out leads? Of course not, but when combined with your other marketing efforts it can help generate strong, impactful leads. The point: to include your website in all your marketing initiatives, no matter what the medium. It doesn’t matter if it’s a TV spot or a print ad in the Sunday paper, you want to drive traffic back to your website, so your marketing efforts don’t go to waste.
Before you start driving potential prospects to your site, be sure it includes:
Complete company info: This may sound pretty obvious, but you wouldn’t believe the amount of business that forgets to include a complete company profile. If your prospects can’t tell what you do and what services you offer—you have a problem!
Don’t be shy: If you’re going to include a “contact form” section on your website… reply to the messages! The whole point of the “contact form” is to field emails from potential prospects, right? It is essential you check these messages in a timely manner. No one is going to want to do business with you if you take 6 months to reply to a simple email. Also, there are email programs that will allow for automatized reply, so the prospect at least knows the message was received.
Free stuff rocks: Americans love free stuff. We aren’t saying you have to give away anything, but implying that you are offering a service for free will increase the likelihood of a prospect getting in contact. For example: if you company offers a service, offer a “free estimate” or “free consultations.” The more leads you generate, the more opportunities you have in generating sales!
We realize some of these tips might seem obvious, but unfortunately that aren’t practiced enough.