Successful businesses aren’t built or broken by a single sale. To achieve sales goals, companies must continually add to their pipeline. Generating leads will allow them to bring in more business and continue increasing revenue. Filling up a pipeline is one challenge, but converting those leads into appointments is another obstacle altogether. Appointment setting can be tough, but these tips are sure to help:
Ditch the traditional. Gatekeepers will be on the lookout for you and it’s their job to prevent you from reaching your target. Business leaders don’t work traditional hours. By attempting to contact them when the gatekeeper is gone, you may be able to go straight to the source.
Differentiate your methods. Different marketing tools attract different individuals. Try different methods until you find one that works. Emails are a good place to start and slowly work through other methods such as brochures, sell sheets, and videos. You are bound to find something that appeals to your target.
Use your connections. Shared personal contacts can introduce you to prospective clients, all while establishing a solid foundation for a relationship. The target will come to trust you more when they find that you share a connection.
Be specific. When asking for an appointment, don’t generalize. When scheduling meetings, list specific dates and times.
Setting appointments can be a difficult for any salesperson, but with the use of these tips your odds will definitely increase.