So you’ve heard of lead generation, and probably because we’ve been talking about it a lot over here at Abstrakt lately. But there’s a reason for that and the reason is twofold: lead generation works and the amount of interest we are receiving on the subject can’t be ignored. So I figured, let’s give our visitors what they want – an inside look of what happens at the beginning of our sales process, a.k.a. the cleansing phase.
Nope, I’m not talking about sweeping up your office. I’m talking about cleaning up contacts and business leads. Our team makes calls to your contacts during this stage to determine the following information about the target:
- Is the contact information that you have correct?
- Is this person a decision maker?
- Does this contact truly qualify as a quality lead/contact?
Once our team completes this activity in the cleansing phase, we will determine which of the following corresponding actions they should take:
- Launch to Introduction
- Move to Nurture
- Set Appointment
And there you have it folks, an inside look at our cleansing phase. If you’re actively involved in the sale process, you probably understand what all of this information means, but if you’re not, don’t worry, we can help you gain a grasp of it. Reach out to our team of lead generation professionals for more information about our process. We look forward to working with you soon.