Entries by Laura Wilmes

How to Gain Control of Your Time

Time management is a constant and common struggle among most adults. Laura Vanderkam, an author, writer and speaker, discusses this ever-evolving issue in her Ted Talk, “How to Gain Control of Your Time.” She identifies the most fundamental part of understanding how to manage time effectively as understanding how you prioritize. She uses an emergency situation as an example. If someone […]

Yahoo Finance Covers Abstrakt Best and Brightest Award in Feature

As a Best and Brightest company, Abstrakt strives to develop its culture. With this award, their efforts have gained not only national but global recognition. Yahoo Finance featured the award announcement, reaching a potential global audience of 65,604,000 visitors per day. Abstrakt Marketing Group was recognized as one of the country’s Best and Brightest Companies to Work […]

What Social Care is, Why It Matters & How to Do It Right

What is Social Care? Social care is the practice of providing customer service through social media to quickly provide information and answer questions. It developed as brands began creating profiles on social networking sites like Facebook and Twitter. 80% of companies believe they deliver “superior” customer service, but only 8% of customers think these same […]

How to Make Work-Life Balance Work

Is work-life balance an unattainable dream? “It’s my contention that going to work on Friday in jeans and [a] T-shirt isn’t really getting to the nub of the issue.” Casual Fridays aren’t cutting it for most businesses’ idea of work-life balance. Work-life balance is a commonly discussed issue in today’s society. Millennials particularly have pointed out […]

6 Tips for Your Holiday Social Media

Happy December! It’s officially the most wonderful time of the year, especially for businesses. Consumer spending is at its peak during the holiday season, which presents a huge opportunity for your company. Each holiday carries symbolism that can be seamlessly incorporated into your holiday marketing materials, bringing them in sync with the reader. From your […]

How to Pick a Domain Name

Your company’s website is the face of the business. Just like choosing a name for your company, choosing a domain name can be challenging for several reasons. Between making it simple to spell, easy to find and ensuring it represents your brand, picking one can be overwhelming. However, it doesn’t have to be! Here are […]