Blogging for Lead Generation

So, you want to get in on a bit of business to business lead generation, do you? If you want to show off what your business offers and look like you really do know “all that”, blogging is a good way to get started. With blogging platforms like WordPress and Blogger, blogging has literally never been easier.

The fact is blogging isn’t just for the kids anymore. Legitimate businesses are using blogs as another way to communicate with employees, friends, and clients. So, how can you start your path to becoming a pro blogger?

  • Post regularly. There is nothing less impressive than a blog that is updated every few months. Post with consistency so first time readers know there is a reason to check back in for new content.
  • Share, share, share. Spreading the good word about your blog is made a bit easier with the invention of social sites like Reddit, Digg, and StumbleUpon. Once you post new content, head to these sites and share a link there to get some new eyeballs on your blog. Don’t forget Facebook and Twitter, too; you want everybody to know you’ve got a blog. If you want to take it a step further, don’t just share your stuff – share the posts of people you follow who can also give valuable insight. It shouldn’t just be all about you!
  • Post smart content. Ah, the content. The “meat” of your blog. A blog post should not be a 1,000 word essay. Keep it concise and know who your audience is. You don’t need every post to be a white paper but every post should tell your readers something they need to know.
  • Get hip with SEO. Listen, SEO is tricky – far too tricky to explain right here. Read books, read message boards, ask friends – find out what’s working and what’s going to make you Google’s #1 enemy. You don’t have to be an expert but you should at least know what SEO stands for.

This may not be your blogging manifesto, but before you get enthralled with the blogosphere, you need to know the basics. If you’re still lost, we’ve got some pro bloggers at our disposal – drop us a line to get started.