It’s that time of year again – let’s talk about what we learned about social media in 2013. As usual, the world of social media was full of ups and downs this year. From Twitter’s IPO to the launch of Vine and Snapchat’s rise in popularity, the social marketplace was an active one. But beyond that, this was a year that taught us some substantial marketing lessons for business.
It probably doesn’t come as a shock to you that when it comes to your business and social media, people want brands that are transparent. Consumers want to hear it all – the good, the bad and the ugly. Have success stories? Share them. We all like a feel-good story once in a while. Giving back to the community? Why wouldn’t you share photos of your experience? People are attracted to companies who give back and share in their causes. On the other end of the spectrum, when you’re have a rough month, it’s alright to say so.
Another thing that goes along with being transparent with your audience is being honest and owning up to your mistakes. Mistakes happen and customers will sometimes be unhappy with your products or services – you can’t please everyone. However, using your social accounts for customer service and offering public apologies when said mistakes happen can position your business in a better light.
Social media is an ever-changing medium and so are our strategies. So review what you learned this year from your social marketing activity, keep it in your pocket, and get ready to reference it as we come into another year full of changes.