Great web marketing campaigns often call for great web video. Many social media profiles and search directories actually require video to complete your profiles and improve your rank in Google search. With YouTube operating as the world’s second largest search engine, there’s every reason for your brand to have a presence there. Web videos are quickly produced in comparison to traditional video projects and are easy for users to share.
Web video makes you stand out from the competition while maintaining and gaining the trust and attention of potential customers. These videos are less about marketing to potential customers and more about providing them insight into your company culture, products, and services. Use web videos to introduce your staff, demonstrate products, tour your facility, and showcase current customer testimonials.
From a simple introduction video to a full video marketing campaign, we will work with your company to produce videos that web users will want to watch. Take a look at the elements that makeup our web video services:
Custom Strategy. Once the goals for your video are determined, we work with you to develop a customized strategy that encompasses everything from production style to video content. A customized web video strategy will set the tone for how and where your video is used online.
Branding. We brand all videos produced with your company’s imagery and style. It’s important to have branded web videos so that all of your company’s marketing materials online remain uniform in both design and style.
Optimization. The ultimate advantage to using YouTube is the positive impact it can have on your company’s search results. Our team will title, tag, and describe your videos in a way that will best benefit your company’s online presence.
Management Playbook. Your team can create substantial value when they connect with your company’s web video. Our Manager’s Playbook provides simple step-by-step instructions that your sales teams, managers, and company leaders can use to connect to your company’s YouTube channel. These best practice instructions are brief and designed to be simple and usable on a daily or weekly basis, regardless of prior experience with YouTube.