Blogging for business has become more and more popular over the years, and for good reason. Blogging is a cost-effective way to build relationships and establish credibility for your company online. A company blog that provides customers with fresh, relevant content can help them make informed decisions.
Blogging tools are available online to anyone with access to a computer. Effective blogging, however, is more than registering for an account and filling space. Establishing and maintaining a relevant business blog takes experience, research, time, and continuous effort. Here’s a look at what our blogging services include:
Custom Content Strategy. Our professional copywriters will work with your team to develop a custom content strategy that makes the most sense for your industry and business goals. A content strategy goes much further than developing blog topics – we also research industry trends and opportunities for engagement.
Social Blog Sharing. When it comes to online marketing, a common misconception is that content is automatically shared when they release it online. If it were only that simple. To drive interaction and traffic, we share your content on all of your social media platforms to reach the largest audience possible.
Bookmarking. Alongside social blog sharing is social bookmarking. Social bookmarking acts as a secondary outlet for your content to be shared online.
Calibration and Reporting. We track and report on all services we offer. You will receive a monthly report that showcases your company’s activity and progress – all in language and graphics you can easily understand and share with your peers.
Management Playbook. Your own employees and associates can create substantial value when they connect with your company’s blogging efforts. Our Manager’s Playbook provides simple step-by-step instructions that your sales teams, managers, and company leaders can use to contribute to your company’s blog. These best practice instructions are brief and designed to be simple and usable on a daily, weekly, or monthly basis, regardless of prior experience in blog writing.