Every day, millions of emails are opened by business professionals around the world – which makes email marketing an easy and affordable way to keep your target audience coming back. Through email marketing, your business can stay in front of your desired audience on a consistent basis.
There are many pieces that make up an email marketing campaign, with one of the most trafficked pieces being email marketing newsletters. As we develop email marketing campaigns that make sense for your business, we will create custom email newsletters that include relevant industry information to be sent to potential customers and business partners. Since we have the ability to target specific audiences through email lists, your prospects will be much more likely to act on the emails they receive from your business.
Explore the pieces that make up our email marketing department:
List Creation. To ensure your marketing message and offer reaches the right audiences, we create customized email lists. Your business goals, in combination with the demographics of your target audience, will help to determine which contacts will be added to a campaign’s email list.
Targeted Messaging. As part of the strategy to gain an email newsletter following for your business, we will target particular audiences through industry-specific messaging.
Custom Campaign Designs. Through years of experience, we continue to see that well-designed emails result in a higher click-through rate than those that are not. Our custom email designs demand the attention of your prospects.
Email Tracking and Analytical Reporting. With custom email tracking, we are able to provide you with analytical reporting that shows, in detail, which emails were most successful throughout your campaign. You will be able to see who opened your email, who clicked the offers within your email, and gain a better understanding of who is specifically interested in your business.