The material handling lead generation specialists at Abstrakt can effectively communicate your service proposition to your target decision makers and influencers ranging from operations personnel to directors and purchasing officers.
Let our experience in contacting targeted prospects for the material handling industry help increase your revenue.
A recent study from the Harvard Business School found that fully 80 percent of the sales leads generated from marketing programs are never followed up by the sales organization. In a similar study, Performark, Inc. stated, “As much as 90 percent of a business-to-business direct marketing budget may be spent trying to attract leads, and yet a shocking number of those leads are ignored. Of those leads that were actually followed up, over 60 percent were not called until 60 days after the initial contact. Of those leads that were followed up, a large percentage were poorly qualified. Direct marketing studies have shown that poorly qualified leads cost companies hundreds of thousands of dollars and increase the cost per lead, since poorly qualified leads are less likely to result in a sale.”