Abstrakt Marketing Group is the leader for business growth in the Managed Service Provider (MSP) arena. With a focus on combining business and technology, our MSP partners offer services in network management, cloud computing, disaster recovery, virtualization and staff augmentation. Through a combination of our B2B lead generation programs and web marketing strategies, we offer a unique process focused on growth for Managed Service Providers.

Strategy

Abstrakt offers a dedication to exclusivity and partners with a single MSP in a defined market. Our strategy is simple—we create opportunities for MSPs to meet with decision makers in their sales territory that best fits their organization. Through building relationships and maintaining top of mind awareness, Abstrakt keeps our partner’s pipeline full of prospects that are a good fit based on the criteria the MSP provides.

As part of a proven calibration process, MSP partners review their activity twice a month with the Abstrakt team. Discussions range from the current pipeline distribution to the review of each appointment set. It is through this process that Abstrakt can determine when contact and messaging changes need to be made. All prospecting is done at Abstrakt’s office in Saint Louis, meaning changes are implemented in a timely manner.

Execution

On behalf of our partner, Abstrakt qualifies target companies (how many workstations, servers, end users on the network, etc.) and initiates conversations with a minimum of 100 new businesses each month. Abstrakt then cultivates the relationship, collects data and provides opportunities for our partners to meet with the decision makers. To maintain top of mind awareness as well as provide an outlet for prospects to reach out to our partner, Abstrakt provides additional touch points online through social media. Web marketing, combined with an effective quarterly newsletter, has been proven to drive business to our MSP partners.

Success

The effort behind Abstrakt’s MSP sales development plan gets companies noticed and results in growth. From a cost perspective, these services have proven to make sound business sense for MSPs around the country; each is extremely pleased with the support and service they have received from Abstrakt.

Contact our Technology Sales Department, 314-577-0342.