Abstrakt Marketing Group is the leader for business growth in the HVAC arena. With a focus on combining business and technology, our HVAC partners pursue preventative maintenance agreements, retrofits and new design & builds. Through a combination of our relationship development planning and web marketing strategies, we offer a unique process focused on growth for commercial HVAC providers.

Strategy

Abstrakt is dedicated to exclusively, partnering with a single HVAC partner in a defined market. Our strategy is simple—we create opportunities for HVAC businesses to meet with potential commercial clients in their sales territory. Through building relationships and maintaining top of mind awareness, Abstrakt keeps our partner’s pipeline full of sales opportunities that are a good fit based on the criteria our partner is looking for.

As part of a proven calibration process, our partners review their activity twice a month with the Abstrakt team. Discussions cover everything from the current pipeline distribution to the review of each appointment set. It is through this process that Abstrakt can determine when contact and messaging changes should be made. All prospecting is done at Abstrakt’s office in Saint Louis, meaning changes are implemented in a timely manner.

Execution

On behalf of our partner, Abstrakt qualifies target companies (area square footage, number units at location, frequent issues that arise, etc.) and initiates conversations with a minimum of 100 new companies each month. Abstrakt then cultivates the relationship, collects data and provides opportunities for our partners to meet with the decision makers.  To maintain top of mind awareness and offer an outlet for prospects to reach out to our partner, Abstrakt provides additional touch points online through social media. Web marketing combined with an effective quarterly newsletter has been proven to drive business to our partners.

Success

The effort behind Abstrakt’s business development program gets HVAC providers noticed and results in growth. From a cost perspective, these services have proven to make sound business sense for commercial HVAC providers around the country; each is extremely pleased with the support and service they have received from Abstrakt.

Contact our Industrial Sales Team at 314-577-0342.