Abstrakt Marketing Group is the leader for business growth in the Copy / Print space. With a focus on combining business and technology, our partners offer managed print services, direct printer and copier sales, mobile printing and document solutions. Through a combination of our B2B lead generation planner and web marketing strategies, we offer a unique process focused on growth for copy/print dealers.

Strategy

Abstrakt is dedicated to exclusively partnering with a single dealer in a defined market.  Our strategy is simple—we create opportunities for our partners to meet with decision makers in their sales territory that best fit their organization. Through building relationships and maintaining top of mind awareness, Abstrakt keeps our partner’s pipeline full of prospects that are a good fit based on the criteria our partner provides.

As part of a proven calibration process, copy/print partners review their activity twice a month with the Abstrakt team. Discussions cover everything from the current pipeline distribution to the review of each appointment set. It is through this process that Abstrakt can determine when contact and messaging changes need to be made. All prospecting is done at Abstrakt’s office in Saint Louis, meaning changes are implemented in a timely manner.

Execution

On behalf of our partner, Abstrakt qualifies target companies (how many MFPs are on-site, monthly printing cost, are you leasing or do you buy devices directly, etc.) and initiates conversations with a minimum of 100 new businesses each month. Abstrakt then cultivates the relationship, collects data and provides opportunities for our partners to meet with the decision makers.  To maintain top of mind awareness and offer an outlet for prospects to reach out to our partner, Abstrakt provides additional touch points online through social media. Web marketing combined with an effective quarterly newsletter has been proven to drive business to our partners.

Success

The effort behind Abstrakt’s copy/print sales development plan gets companies noticed and results in growth. From a cost perspective, these services have proven to make sound business sense for copy/print dealers around the country; each is extremely pleased with the support and service they have received from Abstrakt.

Contact our Technology Sales Team at 314-577-0342.