Abstrakt Marketing Group

Consumers Determine What Your Brand Is and Isn’t – Do You Agree?

AbstraktAdmin — Mon, 20 May 2013 18:38:49 +0000

I was perusing Facebook earlier when I came across this photo on the American Marketing Association’s page. There’s nothing remarkably special about this post, but it really got me thinking – how much power do we have over our own brands? I have to think that there is a great deal of validity in the claim that consumers are the ones who determine what our brands are, even if that’s different from what we strive to represent.

Sure, the company does the initial legwork in developing a brand—the business

Recapping the Week [5.13.13-5.17.13]

AbstraktAdmin — Sun, 19 May 2013 13:26:04 +0000

Bringing Facebook and Real-World Work Experiences to Clyde C. Miller Academy

It’s not often that we get to head back to high school and experience the everyday workings of a 10th grade classroom, so when some agency team members were presented with such an opportunity through Junior Achievement, they were immediately on-board. Shannon Miller, Amanda Flower and Melanie Wright were given the opportunity to each spend two sessions with 10th grade classes at Clyde C. Miller Academy over the past few weeks. The program that they were responsible for? Focus on the Future. This allowed them to review everything

Why Encouraging Employee Social Media Engagement is Good for Business

AbstraktAdmin — Fri, 17 May 2013 20:08:50 +0000

In today’s workplace (especially in our industry), social media use comes with the territory. A couple of years ago it was considered inappropriate for work, but now employers are encouraging their employees to engage with their company’s social media sites. Why the switch? Because positive engagement from employees on your company’s social media channels is good for business.

You may be unsure if your employees can effectively manage their time, so it may call for their access to be limited. However, businesses around the country are seeing that the