One Direction. Chevy. Taco Bell. Whether it is a band, an automotive company or a restaurant chain, chances are that there’s that one brand you’re crazy about. Go review your profile on the social network of your choice – even if you’re not über-passionate about something, you’ve more than likely recently mentioned several brands without thinking about it. Personally, I’ve mentioned 6 or 7 brands in a positive light in the last two weeks on my personal Facebook page. There are consumers out there mentioning and talking about your brand
At Abstrakt Marketing Group, we frequently cover the topic of blogging. This is because blogging is such a powerful tool for growing your business! There are many reasons why people skip blogging – it seems like there is a new excuse every day. However, one of the more common objections companies make is they’re afraid of receiving criticism for their work. It’s a valid argument, but taking the risk is worth it for all the benefits blogging that it brings.
In the world of sales, getting past the gatekeeper can be intimidating. What is one of the best tools in getting past the gatekeeper? Appointment setting! Appointment setting allows you to arrange a time in the future when the decision-maker is available to speak with you. What are some of the benefits of appointment setting?