Shopping. What images come to mind with the thought? With Black Friday just a few days behind us, you probably had envisioned hoards of people crowding into big-box stores to get deals on the latest and greatest items. While Black Friday is arguably one of the most important sales days of the year, there was another day over the weekend that was equally – if not more – important: Small Business Saturday. This day celebrates the small businesses that make up the communities all over the nation and encourages consumers to shop locally owned. For small businesses, getting
Social Media Marketing
One Direction. Chevy. Taco Bell. Whether it is a band, an automotive company or a restaurant chain, chances are that there’s that one brand you’re crazy about. Go review your profile on the social network of your choice – even if you’re not über-passionate about something, you’ve more than likely recently mentioned several brands without thinking about it. Personally, I’ve mentioned 6 or 7 brands in a positive light in the last two weeks on my personal Facebook page. There are consumers out there mentioning and talking about your brand on a regular basis. With that, here are some tips
Any good public relations expert will tell you that effective PR is getting credit for doing the right thing in both good and bad times. Regardless of the situation, social media is a great way to get your message out and talk about things going on in your company. We’ve already talked about handling a social media crisis, but how do you handle the good things about your company?
Here are a few key items you can do to generate a positive image for your company on social media: