Not using dashboard reporting as part of your lead generation efforts is a lot like starting and continuing a fitness plan without weighing yourself: you continue to put in the effort, but do not know how effective these efforts are and what is or isn’t working. Just like you need a scale to keep track of progress, you need dashboard reporting to track and summarize your gathered data.
Anyone can take a pencil to paper and draw something, but not everyone can draw something great. Social media works the same way – it takes time and skill to execute it effectively. It is important to put in the effort to have a quality social media presence. Read more here.
In the world of lead generation, nurturing prospects is one of the most important elements of the sales process. Why? Think of it this way: Say a guy takes a girl on a date. She has a really good time and a second date is all but confirmed. Suddenly, the guy gets down on one knee and proposes. Of course she is going to say no – she barely knows him! Now, say he gave it some time for the two of them to enter a relationship and fall in love – he proposes and of course she says yes!