If you’re someone in your business that works in either the company’s sales or marketing department, you undoubtedly have an in-depth understanding of what lead response management is. You work countless hours every week reviewing analytics and adjusting your marketing strategy to increase web traffic, click-through rates and overall conversions with the end goal being increased leads for your business. With all that effort going into driving leads, it’s a wonder how many businesses fail to have a lead response management program in place.
Today, AMA TV discussed whether or not hand written notes are still relevant in business. There are a lot of things that may go out of style, but we don’t think that handwritten notes are one of them.
Why? Simple. The personal touch that’s tied to those handwritten notes is one that helps businesses thrive. Taking a few extra moments to pick up a card, write a note by hand and throw it into the mailbox is something that’s become vastly underrated (and a lost art). Because you know who won’t overlook that note, or your effort? Your clients.
What is the number one, surefire way to drive away prospects? Give them an uneasy feeling about the value they are getting. We’ve all had it happen—you’re in a meeting discussing a new service implementation, and you’re completely caught off guard because you’re service doesn’t include everything you thought you were getting. Or maybe it does, just for an extra cost.
Nobody likes to feel like they’re being cheated or tricked into a bait and switch situation, especially when they are forming new business partnerships. The easiest way to avoid this is just to be upfront and honest with your customers