It’s not a new concept and it’s certainly not news that it works – direct mail marketing. We’ve come to a time where most people generally accept that direct mail is here it stay. It may not be the cutting edge marketing conversation piece of the week, but the facts are that it’s a medium that produces results regularly.
Most businesses use direct marketing in one way or another and now direct marketers are taking to Capitol Hill to defend their business to lawmakers. As we know, privacy laws in relation to personal data and information have been a hot topic over the past few years and the DMA makes continuous efforts to educate consumers on how the industry works.
Check out some of the latest news articles related to the subject below.
When we saw this comic today, we couldn’t help but find the humor in it. Oftentimes people lump direct mail campaigns in the same category as they would a pushy door-to-door salesperson. Direct mail can open a lot of doors for your business but if you go about it in the wrong way, you may just end up burying yourself.