You know those really distracting calls to action that many websites have, either on the side, top or bottom of the page? Well, those are called engagement points and if your website doesn’t have any, that might be an issue. Engagement points should be a key part of your website’s strategy and placed tactically throughout different areas of your site. The goal of your website is likely to gain leads and ultimately increase your bottom line; powerful engagement points can assist your website in connecting with potential customers. Read the rest of this entry »
Read All About It: Newsletters Are Alive and Well
Posted by: Melanie | Posted in: Advertising | Posted on: February 20th, 2012Does your company produce an internal or external newsletter? If so, are you getting any type of feedback from either audience? Some people consider newsletters to be an outdated method of marketing and sharing communication, but I say they’re wrong. Producing your own newsletter for the local community—online or otherwise—is important. By spreading information about your company and services, you can promote a positive image that’s important for your company’s exposure. Read the rest of this entry »
Chchachaanges: YouTube Rolls Out More Changes
Posted by: Abstrakt | Posted in: Social Media, Video Production, Web | Posted on: January 27th, 2012Instead of trying to convey my thoughts and feelings myself, I figured I would let the voice of Franklin D. Roosevelt do the talking: “I do not look upon these United States as a finished product. We’re still in the making.” Swap “United States” with YouTube and you’ve got how the folks at Google feel. Read the rest of this entry »
B2B Lead Generation and Blogging Make a Winning Team
Posted by: Alex | Posted in: Business Development, Lead Generation, Web, Web Marketing | Posted on: December 27th, 2011You can’t imagine how many times people ask us: “is a blog really necessary?” The short answer would be: absolutely. The longer answer follows. Read the rest of this entry »
