Abstrakt Marketing Group

YouTube: Add it to Your Marketing Plan

Melanie — Wed, 08 Feb 2012 16:11:00 +0000

Roughly three billion videos are watched on YouTube every day. I could end this blog post right there because that should tell you everything you need to know. There isn’t a reason to not use YouTube in your advertising campaigns. At this moment in time, YouTube has the power to drastically improve your marketing efforts; plus, it works, too.

All you have to do to add your company to one of the world’s largest search engines is upload a video. Posting videos and sharing them through YouTube, as well as other social sites, increases traffic to your website and is an opportunity for business growth. Company videos range from promotional to testimonial, to demonstrations and client tips. The general concept is easy enough to grasp, but it is the production of videos that many companies struggle with.

It’s important to partner with a marketing agency that has experience in creating YouTube videos. The video production process should be efficient, yet top-quality and it is ideal to find a company that includes video production into their social media product packaging. Abstrakt is not only experienced in video production, but script writing as well. We want to be your choice for video marketing and look forward to hearing from you.

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Real Winners Don’t Pay for Fans

Melanie — Tue, 07 Feb 2012 15:39:09 +0000

Have you heard that some businesses pay for their Facebook fans? As unfortunate it is to hear, it’s something that is indeed happening. Aside from the ethical issues that companies must face when making a decision like this, they are more than likely not foreseeing the long-term implications that purchasing fans can have on their overall online influence.

Is growing your fanbase on social sites organically more difficult? Yes; but when you choose to grow your fanbase organically, you are creating genuine relationships. Purchasing fans can have a number of negative effects on your company’s page including:

Negative interaction.
All quantity and no quality. There is no point in having 10,000 Facebook fans if less than two percent of them interact with your page.
Purchased fans are not guaranteed to stay.
Your company may appear desperate. Small businesses particularly risk the chance of being “called out” for a sudden jump in fans.

If you’re still not convinced, don’t worry — many still have the misconception that buying fans is a good thing. As great as it is to be popular on social sites and have thousands of fans, it is more crucial for your business to have fans that are engaged and who believe in your brand. We cannot assure you that the road to social site “success” will be an easy one, but we can reassure you that when you finally reach your online goals, you will be much happier with the relationships that you’re company has formed.

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Wait! Rewind that Commercial!

Melanie — Mon, 06 Feb 2012 22:25:20 +0000

If you were anything like me, yesterday consisted of two things: the Super Bowl and Super Bowl commercials. The game was interesting enough, but what really had me on edge was awaiting the breaks in the game for what I was sure to be a fun filled evening of hilarious advertisements. There’s just something about the anticipation of a Super Bowl commercial that draws in viewers. I will have to say, however, this year left something to be desired in the comedy department.

Sure M&M’s “Just My Shell” and the Chevrolet “Happy Grad” commercials got a few laughs, but this year it seemed that many brands dropped the ball on being particularly funny.

As far as the warm your heart commercials, home run or touchdown! Budweiser not only came out with some great “goose bump” commercials go (as I like to call them), but they completely dominated the airspace. From Bud Light Platinum to Bud Light to Budweiser, the Anheuser-Busch InBev brands were everywhere. The commercials cost a pretty penny ($3.5 million for a 30-second spot to be exact), but we can easily understand the investment when brands such as Budweiser and Chevrolet “do it right” and place themselves top of mind for months to come.

If you missed any of the Super Bowl commercial action yesterday, catch up here.

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The Abstrakt Video Chronicles (1.30—2.3)

Sean — Sun, 05 Feb 2012 14:25:43 +0000

Good advice can be hard to find.

Our ongoing video series is your home to learn more about improving your business growth and marketing efforts.

It seems like everyone has a blog these days. Want to learn how yours can be more than a simple pit stop on the Internet superhighway? Project manager Alex Vaenberg presents a game plan that you can’t ignore.