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You’re Probably Horrible At ChapStick

Posted by: Jim Barnthouse | Posted in: Branding | Posted on: February 29th, 2012

I like to think of myself as a disciplined person. I’m not so sure that I present myself that way (I do have a flair for randomness), but I can assure you there is empirical evidence that I have discipline deep inside me. I’ll allow that most people probably think they have discipline. I don’t know how many times I’ve heard a smoker say they can quit whenever they want only to fail over and over.  Quick tip: don’t buy that pack for the night out where you’ll just have “one or two when you drink” so you don’t have to bum from friends. You’ll inevitably smoke the leftovers the next day.

I did quit smoking cold turkey and never went back, but that’s not the discipline I’m talking about. I’ve also simply decided I wanted to run a marathon, trained, and did it. No doubt that takes a lot of commitment, but still that’s not where I’m going with this. What I’m talking about is much harder to teach than discipline…something that’s much more subject to outside influences and forces. This takes something that no mere OCD inflicted person can obsess about. I’m, of course, talking about completely finishing a ChapStick. Read the rest of this entry »


The Daytona 500: When Tweeting and Driving Can Be A Plus

Posted by: Melanie | Posted in: Social Media | Posted on: February 28th, 2012

If you’ve been on Twitter in the last 12 hours, you’ve heard about the Brad Keselowski phenomenon that occurred Monday night during the Daytona 500 delay. There was a fire on the track, causing nearly a two-hour race delay. As any social media junkie would, Keselowski picked up his phone (yes, he had an iPhone in his race car) and tweeted about the delay. His initial tweet, “Fire! My view http://t.co/RWn3xMn6,” started a Twitter frenzy. Read the rest of this entry »


What Google Places Reviews Could Do for You

Posted by: Melanie | Posted in: Search Engine Optimization | Posted on: February 27th, 2012

How many of us turn to Google Places reviews as a go-to for deciding on everything from restaurants to doctor’s offices? I can’t speak for the general population, but personally speaking, Google Places is a number one resource for me. There are a lot of aspects that go into keeping up a positive business reputation and Google Places is just another one of those major players. “Back in the day,” online reviews weren’t as influential as they are today; now one bad review can send your business spiraling, so it’s vital that you know what it takes to keep a good reputation on Google Places. Read the rest of this entry »


The Week That Was in Abstrakt Blogs (2.20 — 2.24)

Posted by: Sean | Posted in: Social Media, Web Marketing | Posted on: February 26th, 2012

Catch up on five days of blogs while “pinning” us on Pinterest, the latest and greatest social media platform… 

Read All About It: Newsletters Are Alive and Well — Keeping your employees and your community in the loop is never a bad thing. Newsletters not only create interest, but they create engagement, too.

Branding: What’s Your Game? — Learn how to up your game by targeting core values, consistency, and relevancy in creating your “branding experience.”

Read the rest of this entry »