When we think of charisma we often assume it’s a trait or quality that you’re either born with or you aren’t. It’s the one characteristic that everyone wants their salespeople to possess, but many don’t. We have some news for you: what you have come to know about charisma is a myth. Does it come easier to some individuals over others? Yes. However, it is also a skill that can be developed and sharpened over time.
Last week, as our President made his way back from a fun-filled week at Dreamforce, he encountered a man named Hung Wong at the San Francisco airport. His short interaction with Mr. Wong managed to shed some light on the topic of success and what it takes to get there. Here’s a recount of the story as told by Mr. Scully:
Year after year, we hear rumors spread about the downfall of email and it’s ineffectiveness in the B2B marketing space. Then, days later, we are all once again hit with the data that shows just the opposite. As always, email continues to evolve but even so, it remains the most effective lead generation strategy for the majority of B2B companies.