You just closed your biggest deal of the year, your current customers are all doing great and you’re right on pace to hit Quota Club this year. Then you get the email: one of your biggest customers just put in a cancellation of their contract and your year is shattered. You immediately jump on a call and try to “save” the customer, but it’s too late: they proceed to tell you how your company’s customer service was unresponsive, you didn’t fulfill your promises and basically they
If you were to ask the average Joe salesperson what they think of their marketing department you’re likely to get one of two answers, “they help me” or “they’re in my way.” It’s no secret that marketing and sales departments aren’t always on the same page, but their end goals are the same – grow the company’s business.
When we think of what it takes to be a successful brand in the social-sphere, it usually comes down to response time. In the eyes of your customers, the longer you take, the less you care about their problem. However, we know that there is something even more important than the speed of the response, and that’s the speed of the resolution.