Social Media Reputation Management: It’s About So Much More Than Reviews

brands_online_reputationWhen we hear someone talk about “Reputation Management” as it pertains to social media, our minds instantly think “reviews.” And although reviews make up a major portion of managing one’s online reputation, that’s only one piece of the very large puzzle.

For businesses, social media is an outlet used to develop your message, a way to strengthen the voice of your brand. Before your company just jumps into using social media platforms because it’s a “necessary” marketing tool, establish your goals. What will you use social media to accomplish? Will you use


Work Selfies Are Normal, LinkedIn Says So

To say that office culture has made major changes for the past several decades would be the understatement of the century. From how we dress to the conversations we have, the times certainly “are a changing.” If you haven’t had the chance to check out LinkedIn’s latest “New Norms Work Blog” you should, there are some interesting articles out there. But since today is officially designated “Fun Friday” in the Abstrakt offices, we would like to highlight one specifically entertaining “new norm”: the work selfie.

Our predecessors had a conniption fit when the word “selfie” was officially added to the dictionary


We Welcome Our First Clients of 2015

At Abstrakt our clients span a variety of industries: HVAC, Managed Service Providers, Mortgage, Commercial Real Estate and Material Handing, just to name a few. Since our sales professionals have worked closely with these industries over the years, we have become very familiar with the demands each industry faces and we know exactly how to meet them.

The reason our Pipeline program is so well-received across varying industries is because it isn’t a cookie-cutter program, it is custom to the industry itself as well as to the client. Although the structure is essentially the same, each partnership comes with its own