When we hear someone talk about “Reputation Management” as it pertains to social media, our minds instantly think “reviews.” And although reviews make up a major portion of managing one’s online reputation, that’s only one piece of the very large puzzle.
For businesses, social media is an outlet used to develop your message, a way to strengthen the voice of your brand. Before your company just jumps into using social media platforms because it’s a “necessary” marketing tool, establish your goals. What will you use social media to accomplish? Will you use