Sales: Set the Stage for a Great First Impression

1st impressionThere are thousands of articles that review the various factors that impact your first impression. More times than not, in today’s marketplace, we make our first impression over the phone or the internet – which is a substantially different scenario than previous generations encountered. Salespeople in particular risk botching their first impression before they ever even speak to their prospects. This means now, more than ever before, we need to pay close attention to our appearance – both physically and virtually.

Social media changed the game of first impressions. The


Is Twitter a Sales Tool You’re Taking Advantage Of?

business-tweetHas anyone ever recommended that you use Twitter as a sales tool? If so, of those recommendations, how many times have you actually considered it? If you’re not already a Twitter user, the concept may be completely foreign to you. After all, your prospecting process has worked fine up until now, why mess with a good thing? Having a presence on Twitter isn’t going to guarantee you sales, but the potential to generate leads is there.

Twitter is all about an ongoing conversation. Who do you follow? Who follows you? With


Push the Pedal to Hope: The 2014 Virtual Ride

The Matthew and Andrew Akin Foundation has brought hope and strength to families with children suffering from HLH (Hemophagocytic Lymphohistiocytosis) since their founding in 2010. For the fourth consecutive year, founder Justin Akin will ride with fellow supporters on their annual fundraising and awareness ride, 700 Miles to Hope. The mission of the foundation, as well as the ride, is to support the world-renowned experts at the HLH Center of Excellence at Cincinnati Children’s Hospital and their core priorities of research, education and family support.


This year, supporters have the opportunity