Web videos in any category can help boost sales and make your brand stand out. Auto dealers are no exception to this trend. Similar to blogging a few years ago, creating online videos as part of your advertising strategy will help your company demonstrate that it is an expert in their specific field. Whether you’re explaining features, services offered or just showcasing a promotion, web videos can give dealers a new way to connect with customers. Here are some perks of using web video in your online marketing strategy:
This year, there’s been a lot of buzz about top-level domain names. Specifically, they are at the highest level in the hierarchical Domain Name System on the internet. Originally, we saw these domains organized into three main groups: countries, categories, and multi-organizations. Now, the Internet Corporation for Assigned Names & Numbers (ICANN) hopes to promote innovation by offering new domain names.
Sell sheets are a salesman’s best friend on a pitch. This one or two-page document showcases your company’s product or service benefits. This information is similar to what you’d find on the back of a novel. It’s a short summary of what your company is all about, and what you’re offering. Be sure to follow this short list when creating your sell sheets:
1. Make sure to place contact information on every page. This way, if the client is interested in more information, they can easily contact someone to speak further.