Timing is Everything

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Email is one of the most common marketing tools used by businesses in today’s marketplace. It is hand down one of the easiest ways to increase exposure and grow your bottom line. Email will allow your company to reach a large number of people in a short period of time. This kind of exposure is must more difficult to achieve through more traditional advertising methods. It is not to say to stop using those other outlets, but  consider using email to accomplish goals the

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Facebook’s Newest Adventure

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There is a war going on in the social media e-commerce world. Twitter, Facebook, Pinterest, etc., are all competing in an attempt to challenge Amazon in the online buying process. They all want to be the top selling social media site. Facebook has added a new weapon to their arsenal. This Thursday, Facebook will begin testing the use of their new “buy now” button.

Facebook has done a lot to improve their ad algorithms over the past few months. They have partnered with another company to increase the quality of their

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What is in a Referral?

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Lead generation is a difficult task to accomplish on top of all the other daily business activities you must conduct. A business is built off of a constant flow of new clients and the retention of old ones. Developing this new business can be a hassle.

From determining your target list to attempting to reach those targets on the phone to getting through gatekeepers, the process can get lengthy. If you get through to the qualified decision maker, you then have to convince them how you can help their business. Overall

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