Consumers Determine What Your Brand Is and Isn’t – Do You Agree?

in Branding

I was perusing Facebook earlier when I came across this photo on the American Marketing Association’s page. There’s nothing remarkably special about this post, but it really got me thinking – how much power do we have over our own brands? I have to think that there is a great deal of validity in the claim that consumers are the ones who determine what our brands are, even if that’s different from what we strive to represent.

Sure, the company does the initial legwork in developing a

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Why Encouraging Employee Social Media Engagement is Good for Business

in Social Media Marketing

In today’s workplace (especially in our industry), social media use comes with the territory. A couple of years ago it was considered inappropriate for work, but now employers are encouraging their employees to engage with their company’s social media sites. Why the switch? Because positive engagement from employees on your company’s social media channels is good for business.

You may be unsure if your employees can effectively manage their time, so it may call for their access to be limited. However, businesses around the country are seeing that

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