It’s that time of year again – let’s talk about what we learned about social media in 2013. As usual, the world of social media was full of ups and downs this year. From Twitter’s IPO to the launch of Vine and Snapchat’s rise in popularity, the social marketplace was an active one. But beyond that, this was a year that taught us some substantial marketing lessons for business.
We hear it all the time and yet it still manages to throw me for a loop. When you’re talking about your marketing budget there will always be someone who says, “so we don’t have a website, who cares?!” Well for starters, I care. Consumers and business partners care. The general public perusing the internet cares. You may not see its immediate importance, but trust us when we tell you that 99 percent of the people who work with your business care.
Walking through our sales department today I stumbled upon quite the site. The sounds of screams and whoops filled the air and I watched as one of our sales managers ran out of the department. I assumed something really good had happened (or so I hoped) to account for his odd behavior. Next thing I know he’s back in the department, high-fives all around and looking like he may very well pass out. Well I finally got the 4-1-1.