It’s no secret that automotive marketers have a lot on their plate. From monthly promotions to new vehicle releases to maintaining their current client base while building their new client pipeline, it can be extremely overwhelming (pan to crazy marketing guy on our right). Now, this could be the part where I say, “don’t worry we have all the answers to your automotive marketing problems,” but I won’t – even though we do. No, no, no, there will be plenty of time for that later, what we’re going to talk about now
You go to a website to find yourself on a flash landing page with music blaring with no idea of how to navigate the site, and then you leave. We’ve all been there. And don’t get me wrong, there are plenty of websites out there that can pull off this look. They’ve mastered their user experience, taken care of the kinks and it “works” for them. But to the thousands of websites out there that haven’t taken those steps, this post is for you.
It’s crazy to think it’s been over 40 years since the first email was sent out. Marketing has improved dramatically since the digital/mobile age. Even within the past five years, the channels we’re communicating through have changed. How so? Check out more insights here.
There’s some discussion in the marketing universe that debates whether or not companies even need brochures in today’s marketplace. The short and sweet answer, in our experience, is yes. A good brochures is just as important and basic a tool